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Social Media

Effective Social Strategies for Service Businesses: (6) Case Studies

We interview business owners who have used social media to accomplish a goal or capture attention to deliver value.
Joe Kowalski
December 30, 2016
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Social Media

Effective Social Strategies for Service Businesses: (5) Using Facebook

Learn the key elements of a successful Facebook strategy for your business. Understand the importance of maintaining relevant likes on your page, creating visually appealing content, and utilizing Facebook insights to measure effectiveness.
Joe Kowalski
December 30, 2016
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Social Media

Effective Social Strategies for Service Businesses: (4) 7 Social Strategies

Learn about 7 kinds of social media strategies and their impact on business growth.
Joe Kowalski
December 30, 2016
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Social Media

Effective Social Strategies for Service Businesses: (3) Social Platforms Overview

Learn about the social platforms you need to master when building an effective social strategy for your business.
Joe Kowalski
December 30, 2016
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Social Media

Effective Social Strategies for Service Businesses: (2) Concepts

Learn about leveraging different channels, creating attention-grabbing content, utilizing hashtags, understanding volatile content, and embracing the shift from push to pull advertising.
Joe Kowalski
December 30, 2016
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Social Media

Effective Social Strategies for Service Businesses: (1) Introduction

Joe Kowalski, CEO of ServiceMonster, shares his expertise on social media marketing, emphasizing the need for businesses to manage their own social media presence.
Joe Kowalski
December 30, 2016
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Social Media

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