YouTube has become an absolutely essential resource for many people, service providers included. Don't quite know how to fix something on your truck? There's probably a YouTube video showing you how to do it. Want to rewatch a great play from yesterday's football game? YouTube has you covered. In this increasingly digital age, a website originally used for entertainment purposes has now become a vast resource of knowledge and can be an incredibly helpful asset to your business.
In this post, we're going to explore the top 8 YouTube channels that service providers should be following. Not all of them are related specifically to the service industry, but they all will provide you with massive value
Of course, you should be following us on YouTube! We release content regularly that can help you get the most out of your ServiceMonster subscription, as well as provide insight into current industry trends. One of our two regular content offerings is The ServiceMonster Show, a weekly news show highlighting social media trends, ServiceMonster news and updates, and anything else going on. The other regular video show you will see is #AskServiceMonster. This show features our CEO, Joe, answering questions submitted by users, explaining business concepts, and interviewing relevant people within the industry. You can check out our channel here!
#2: Keith Kalfas
Keith's YouTube channel is primarily centered around landscaping, but many of the subjects he covers can apply to any service industry. As a service professional himself, Keith has a unique perspective as a content creator and brings a ton of value in his videos for any business owner. Keith also talks with other business owners and service professionals to get their insight on successfully growing a service business. Check out his channel here.
#3: Service Industry Coach
Matthew Smith, otherwise known as Service Industry Coach on YouTube, has been making videos offering business advice for a couple of years now. He owns a cleaning company and a painting company, so his service experience is varied enough to provide quality advice. Some of his videos are job-specific and show tips and tricks for different cleaning methods. Other videos focus more on the owner/entrepreneur side of things, where he gives advice and shares his perspective on money management, investing, and marketing. His channel can be found here.
#4: Gary Vee
Gary Vaynerchuk (known as Gary Vee) is an entrepreneur who has gained a massive worldwide following on social media. His YouTube videos cover many different topics, but much of his advice regarding social media, marketing, and content creation can be applied to any business. None of his videos relate specifically to service providers, however, the value is still there. Gary Vee doesn't beat around the bush. He tells it like it is. Check out his channel here!
#5: Luke the Window Cleaner
This YouTube channel is specifically for window cleaners (what a surprise!), so if you aren't a window cleaner, you may not find a ton of value here. If you ARE a window cleaner though, this channel has tons of value for you. Luke does product reviews, offers technique and business advice, and focuses on content for people newer to the industry. You can view his channel here.
#6: Behind the Brand
Again, a YouTube channel that's more general in nature, but still has quite a bit of useful advice for the service providers among us. Behind the Brand goes deep into the stories and the people behind successful brands. A big part of your success as a service provider is building a strong and reputable brand. Many of these videos address strategies and tactics to achieve a brand that stands out from the competition. This channel uploads a ton of content too! You can check out the channel here.
#7: The Dave Ramsey Show
Many of you may already know who Dave Ramsey is, but his YouTube channel for The Dave Ramsey Show has daily new uploads of clips from the best moments of the show. His wise financial advice can benefit not only your business but also your personal life. Being financially secure is a huge key to running a successful business and being able to achieve growth. Check out Dave's channel here.
#8: Sunny Lenarduzzi
Sunny Lenarduzzi is basically a master of digital content creation. While she doesn't have much to do with service providers, Sunny's strategies and approaches to creating digital content most definitely apply to any service provider. So many things are digital these days, and how you are branded online is critical to continued success. Sunny's tips on making videos, being comfortable in front of the camera, social media marketing, and numerous other topics could prove invaluable for your business. Check her out here.
Thanks for reading! As always, contact us if you have any questions, or would like to see how we can help you grow your service business. Until next time!