Alright. We know you've heard it before, but door hangers do actually work. In a world of digital communication and social media marketing, sometimes taking a more "old school" approach can prove very effective. We're not saying you should stop your digital marketing by any means. Keep that going strong! However, supplementing the digital with some "analog" is a great way to increase the effectiveness of your marketing.
(Just in case you aren't sure what we mean by a "door hanger", we're talking about those little rectangular fliers with a circular cut-out on the top that are hung on doorknobs and handles. See the photo mockup in this post.)
Recently, we heard from a pressure washer who commented on one of our Instagram #ServiceMonsterTips videos (check us out on Instagram if you haven't already!). He said that his strategy with door hangers is to methodically distribute them to houses that are dirty and could clearly use a cleaning. In the past two months, he estimates that he has distributed about 500 door hangers, spending only a couple hundred dollars total on all of them. So far, he has booked around $12,000 worth of work.
Yep, he spent a couple hundred dollars on some door hangers, distributed them to dirty houses, and as a result has booked jobs totaling $12k. Now that's what we call a return on investment! In his words, "they work exceptionally well". He even said that two months later, he's still getting calls from people who held onto the door hanger all this time. Impressive!
This is just one story from the many service professionals who have found success using door hangers. Again, these are a great tool to supplement your digital marketing, not necessarily replace it. So next time you're in a neighborhood on a job, we encourage you to place some door hangers on the houses around the one you're cleaning. That's the very least you can do. If you have more time, why not go block-by-block through a larger section of the neighborhood? You may be surprised at how well it works.