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Effective Social Strategies for Service Businesses: (6) Case Studies

This is part 6 in a series on social media for service businesses. The full series is:
1. Introduction
2. Concepts
3. Social Platforms Overview
4. 7 Social Strategies
5. Using Facebook
6. Case Studies

Here are a few good examples of how we and others, have used social media to accomplish a goal or capture attention to deliver value to the business.

Case Study – Getting Attention

In late 2012, ServiceMonster moved from a bare metal solution to a true virtual service. We adopted Microsoft Azure. That decision would haunt me for eight months. Four months in, I was in a state of panic. The technology was solid. It had to be the platform. But how to get Microsoft’s attention? They had no real support, and the level of support that I needed went way beyond a flow chart, so I created a marketing plan.

It was simple. Use Twitter and talk about my issues tagging Microsoft and Azure team members in every post, but first I had to get someone to listen. I needed to find some of their evangelists. Evangelists are people who are forward-facing about a product or service, but can stand up to technical scrutiny. From there I would find and follow the engineers that were working on Azure. My goal was to obtain email relations with someone that would listen. I figured it would take about 30 days.

I was totally wrong. In 14 days I was talking with an evangelist regularly. I was invited to Microsoft and had a personal eight-hour tour through the Microsoft campus. I talked to their top brass representing the Azure platform. It was pretty cool. I even blogged about it.

It really didn’t help. Four months later I switch to Amazon. The day we switched, ServiceMonster was at peace again, and I got the first night’s sleep I had in a very long time.

The whole experience really opened my eyes to how effective social media could be in so many more ways than as a very effective lead generator.

http://www.servicemonster.net/2013/01/12/mr-smith-goes-to-microsoft

Case Study – Gary Hite

In July of 2016, Gary Hite, a carpet cleaner in Temecula, California, published a video of a tile job. A few weeks later, he had over 12 million views. A month later, a separate company rented the rights to the video and created another 12 million views. We scooped the story as it was happening.

The main points are:
1. Have good stock video.
2. Learn how to produce original compelling content.
3. Do step one and two a lot.
4. Hope that a video gets picked up on an OCD subreddit.

I’m actually not joking. Be a student. Read the blog post. Watch the video. Gary didn’t know it would go viral, but he knows enough to put together some elements in his video that created interest and captured attention. That video has generated work for cleaners all over the United States, and Gary has taken that opportunity to expand several areas of his business.

http://www.servicemonster.net/2016/08/04/spotlight-first-ever-viral-cleaning-industry-video

Case Study – #entrejoe

On August 8th the marketing team and I decided to turn the Joe brand up to 11. We had not yet fully embraced the business persona of ServiceMonster. One mechanism we implemented was a daily entrepreneurial Facebook post, containing relevant content based on issues and hurdles I run into on a daily basis. I call it the Facebook long form. They are usually no more than a few paragraphs long but will often be longer than the fold. After a few weeks of posting, I started receiving encouragement to continue (love that). I even had requests to begin compiling these posts into a mini Art of War style publication. But this isn’t 3000 BC. What did I do? I went back and tagged all of my relevant posts. I needed a hashtag that no one was using. Something that would create a brand. We often trade on ‘Joe’ and my focus is entrepreneurs, so #entrejoe was born. How can you provide the same type of value to your prospects and clients? #entrejoe

https://www.facebook.com/search/top/?q=%23entrejoe

This is part 6 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies Here are a few good examples of how we and others, have used social media to accomplish a goal or […]

Effective Social Strategies for Service Businesses: (5) Using Facebook

This is part 5 in a series on social media for service businesses. The full series is:
1. Introduction
2. Concepts
3. Social Platforms Overview
4. 7 Social Strategies
5. Using Facebook
6. Case Studies

Business Pages

STOP INVITING ANYONE AND EVERYONE TO LIKE YOUR PAGE! Seriously. It messes with the insights Facebook can give you. It also makes Facebook think you are a national company instead of a local service. Yes, you can target campaigns using geolocation, but it messes up some of the cooler features. Build your wall. Keep your likes relevant to your clients and prospects. Stop inviting cleaning friends and vendors. This can really wreak havoc if you hire a third-party to manage your Facebook advertising. They will make assumptions which will be incorrect, like that your page supports 35 to 55-year-old males, nationwide, who own a service business. Oh wait, that’s my demographic.

Make your Facebook Page beautiful. If your logo is still out of 90s clipart from MS Office, it might be time for an update. Learn the difference between 72 DPI, 150 DPI, and 300 DPI (dots per inch) and why that’s important to a Facebook Page and mobile technology.

Take some time to build your cover image. That’s your billboard. Make it compelling. Ideally your profile picture will be your logo. Only change it for the most extreme circumstances. Don’t make your alias’ Page profile picture your company’s logo. Maybe try a different, more amplified version of yourself.

Make sure your Page is filled out and complete. Make sure there’s a link to your website. Make sure your phone number is right. Share relevant content, post original content, run ads.

Facebook Pages give you some really cool tools in the Insights section to study the effectiveness of your content (not to mention you run all of your ads from your business Page).

Business Persona

If you’re looking to build a Warrior strategy, it is essential to have a personal alias page for your business. Use your real name and image. Don’t try to give your persona the business name or clever variation. Facebook will eventually close your account until you identify yourself and correct it (don’t ask me how I know).

Join local Facebook groups. Local business groups can be a good source as well. Look for community influencers with a strong Facebook presence and discover where they hang out, online. Send friend requests to people who have liked your Page, and especially ones that are already your clients. Be friends with them! Invest in their lives. Make witty comments on their posts you find entertaining. Share. It’s amazing how fast customers change from clients to individuals when you see their kid hit that home run.

Create a group (or twelve). Assuming you’re the constant student and after you have some attention on both your business and personal pages, you will start to identify additional ways to capture attention. Groups are a great way to communicate to a handful of people. Currently you can add a friend to a group, even without them accepting an invite. By default, they will get a notification whenever there is a post in that group. It’s a powerful feature and one I think we will lose long-term. Be careful with it. Some don’t appreciate being added to a group willy-nilly (sorry guys). The most obvious group for a service provider to create is a private group dedicated to your clients. You have to keep the content relevant to maintain attention and engagement though, so make sure your kung fu is strong.

Facebook Ads

Creating ads for Facebook can have some challenges if you’re just getting started. Start with a goal in mind. Do you want more likes or to drive traffic to your site? When using a picture, smiling faces are always the best performers. Facebook will reject your ad for a handful of things. You can’t run an ad with an image that has too much text. The numbers are changing all the time. Use Facebook’s image text check tool to be sure:
https://www.facebook.com/ads/tools/text_overlay

When running ads, be sure to narrow your focus as much as possible. You can target groups of users based on their location, interests, and age. You can even target users who have liked a Page of your competitors. The narrower your focus, the better your results.

Facebook ads are so inexpensive that you can run a few ads at the same time to see which one is more effective. Just like organic engagement, the more users interact with your content, the better it will perform and the lower it will cost.

Facebook has an entire online course for learning how to use Facebook ads:
https://facebook.exceedlms.com/student/catalog/list

Facebook Pixel

Use Facebook pixel to track traffic on your site. A pixel is a tiny bit of code you add to your web pages which will tell Facebook which Facebook users visited your site, and which page(s) they visited. You can use this for retargeting, or to figure out cost per conversion. Retargeting allows you to create a Facebook ad targeting people who have already visited your site. That can be very powerful when used correctly: You send a special offer targeting people who went to your webform and didn’t complete it the first time. You could even chain them together by giving them a better offer each time they visit.

Engagement

Facebook Page likes matter, but only for establishing a baseline of creditability. For services providers, a few hundred likes and a handful of good reviews is all you really need to accomplish that. What is more important than likes is engagement. When users like, share, and comment on your posts, ads, and boosts, they flag Facebook that the content is relevant. Facebook will then display your content to more feeds. Engagement is the real metric to attention, not likes. Facebook will display the engagement of each post on your business Page insights.

Conversions

OK. You have your business Page and business persona all ready to go. How do you get from there to a never-ending fountain of flowing leads? The process of capturing attention and turning that into a sale is called conversion. First, you capture attention. Then you offer value. Then you throw out an ‘ask.’ Perhaps the ‘ask’ invites them to fill out a webform. They complete the form and you now have a solid lead. Just be sure the transfer from your ad to the web page is cohesive or the user may get lost. As this series is about social marketing, my responsibility is to help you get people to the webform. From there you will need a sales pipeline and lead capture system, like oh, I don’t know, perhaps ServiceMonster…

Remember the PULL? The more engagement you get, the more Facebook will feed your content to our audience. Deliver content that has value and they will follow you. If all of your content is about you, your effectiveness will be minimal and [insert eye roll].

If you’re using Facebook Pixel with your webform and success page, then you will know what your conversion rates from Facebook actually are.

Continue on to part 6 in our series on social media for service businesses to read about a few good examples of how we and others have used social media to accomplish a goal or capture attention to deliver value to the business.

facebook_service

This is part 5 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies Business Pages STOP INVITING ANYONE AND EVERYONE TO LIKE YOUR PAGE! Seriously. It messes with the insights Facebook can give […]

Effective Social Strategies for Service Businesses: (4) 7 Social Strategies

This is part 4 in a series on social media for service businesses. The full series is:
1. Introduction
2. Concepts
3. Social Platforms Overview
4. 7 Social Strategies
5. Using Facebook
6. Case Studies

STRATEGY: Bad

Having a bad social strategy is worse than having no strategy. I have seen business pages with missing or incorrect information. I have seen pages created for a business by the system where it becomes very difficult to claim ownership of them. I also see links to the owners’ personal, public profile, which they DO NOT use for business. They will, more often than I can believe, commit one or more of the five deadly sins.

1. Political content
2. Religious content
3. Sexually charged content
4. Drug related content
5. Personal attacks

Now these are general guidelines and can be bent if you understand you’re alienating a portion of your prospects. I always advise businesses and associations to steer clear of this type of content.

STRATEGY: None

You have nothing. Nada. Zero. This is kind of spooky for someone looking for your profile (and they will).

STRATEGY: Some

You have a Facebook Page and there is some information. Perhaps there is a link to your webpage and the three before and after pics you posted the day you started the business Page. Perhaps you tried a postcard-like campaign with little to no results or got discouraged when it became hard to entertain your Page likes without buying a boost from Facebook.

STRATEGY: Business Level 1

Your page is complete and accurate. It’s easy to call you or jump to your webpage. You make relevant posts at least a few times a month but how many before and after’s can you really do? You might have a handful of reviews and a few hundred likes on your page. You might have even tried a few boosts and got a handful of calls. Most business owners who think they do Facebook well live here.

STRATEGY: Business Level 2

Business Level 1 plus super consistent posts and boosts. Most of the content is shared from other sources with the occasional ad, picture, or video. When done well, the business can become a new authority in the local community. They either pay a third party or use a program like Hootsuite to manage posts. They have lots of reviews and plenty of likes on their page. They have some engagement on their boosted posts and are consistently getting jobs. These results will be similar to EDDM postcard campaigns in terms of response. The better your targeting, your content, and native attention, the lower your cost per client.

STRATEGY: Business Level 3

Business Level 2 plus amazing compelling original content crated by a personality in the business. Looking through the timeline of a Level 3 business Page tells a story and draws the user in. The story introduces them to the people, goes behind the scenes with friends and/or family, and shares their importance to the community. The strategy will also couple the website’s blog and newsletter content.

STRATEGY: Warrior

In order to build a warrior level social strategy, you need to triple down on your own personality. You know you’re headed true north when you’re your own biggest fan.

People will buy from people over businesses every time. To get the most out of your social strategy, your brand must have a face. You cannot participate in groups with a business Page. You cannot create a group with a business Page. You cannot like and comment on personal posts from your business Page. Your business Page can’t make a text-only post and expect to gain any attention. You can accomplish all of that, and more, with a business persona.

You end up with a Business Level 3 Facebook Page AND a personal profile you use ‘only’ for business. That’s not to say you don’t post personal stuff. You need to be personal if you want your audience to get to know you. Just stay away from the five deadly sins, share lots of your business content, and engage with your clients and prospects regularly, as a person.

Continue on to part 5 in our series on social media for service businesses.

This is part 4 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies STRATEGY: Bad Having a bad social strategy is worse than having no strategy. I have seen business pages with missing […]

Effective Social Strategies for Service Businesses: (3) Social Platforms Overview

This is part 3 in a series on social media for service businesses. The full series is:
1. Introduction
2. Concepts
3. Social Platforms Overview
4. 7 Social Strategies
5. Using Facebook
6. Case Studies

Pokémon Go

So it seems like the Pokémon Go media frenzy has finally died down, although there are still millions of players. Do you understand what just happened? Are you familiar with how it influenced business traffic? From an outsider, it may seem like a very silly young Millennial game, but as a student of technology and social media, I saw it a little differently.

The importance of augmented reality (AR) has not yet been fully realized. Think about this. In 10 years, your vehicle windshield will double as a computer monitor. Obviously you wouldn’t want to use it as a movie screen, but how about digital readouts of things that are happening in front of your car? A neighborhood kid could kick a ball into the street and your windshield will draw a highlighted graphic around the ball and alert you to its presence. In 20 years, we may have contact lenses that can do the same thing. I will never forget someone’s name again. I’ll be able to pull up their social media profiles before I even extend my hand!

Always be a student. Pay attention. If you find yourself scoffing at something which draws millions upon millions of users, check yourself. Your lack of understanding doesn’t change the outcome. Look for opportunity in even the most unlikely of places. Plenty of businesses had a big boom when they found their bike shop was Pokémon central.

YouTube

YouTube is now the second most widely used search engine in the world, next to Google, which means Google (who purchased YouTube in 2005 for $1.65 billion) is both the first and second most widely used search engine in the world. YouTube content can be a big player in your SEO strategy. Part of any complete social strategy should include a healthy amount of video. Be sure to post that content to a business YouTube channel and tag it correctly. Consistency and value are the two winning factors to developing an audience. Be an authority in all things [insert what your passion is for your business].

Twitter

Twitter’s primary purpose has evolved over time, from the leading PULL authority to an open chat site with links to everyone’s totally amazing blog. By following people and topics you are interested in, you’ll be fed news and information in those areas. Its tagging and communication systems are extremely open, but its 140-character limit keeps conversations focused on jabs. You can yell at a celebrity, and sometimes, just sometimes, they will yell back. Twitter itself has not had a single day of profitability. Monetization on Twitter is clumsy, slow, and extremely hard for service providers. Have a presence to understand it and respond, should someone tag you in a post, but if you’re looking for big wins and a complete level of understanding of social, spend your time somewhere else.

LinkedIn

Still the only professional network (have you heard about Facebook Workplace?). LinkedIn was created by the father of social media and PayPal partner, Reid Hoffman. The platform is as boring as the professional environment suggests. Typically, the posters are using automated software to post articles they have written, or ones they feel are professional. There is a pay-to-play professional subscription that has an interesting sales funnel feature. This can be an effective tool for business-to-business service providers. Microsoft purchased them for $26 billion dollars, which suggests to me they are trying to lock the corporate professions into a single Microsoft 365 platform.

Facebook

Facebook has nearly as many eyes as television and it’s still growing. Millennials (18-35) spend more time on Facebook than watching TV. The marketing and targeting engine is phenomenal. When done right, there are opportunities all over the place, but it takes a little bit of cash and a whole lot of work. Facebook is the best bet for service professionals and the focus of the strategies I’ve outlined in this series.

Instagram

Now owned by Facebook ($1 billion!), Instagram is a platform where people express themselves through images and short video. If it’s not beautiful, you shouldn’t post it. There are lots of 20-year-old life coaches, but service providers can use hashtags to bring in a substantial amount of leads if the market supports it (Portland, Seattle, San Francisco, Boston, you get the idea). Pro Tip: #dogsofseattle. Instagram turned users, and Snapchat, on their heads when they introduced Instagram Stories recently. A simple change like that has an amazing ripple effect and can turn into a tidal wave of potential.

Snapchat

Think text or Facebook Messenger on steroids. I’m actually super excited about this one. While the platform is too new and the population to skewed towards 20-year-olds, the capabilities to interact with other people are pretty slick. I can have a conversation with my wife while in a store and super seamlessly send her short videos and pictures. I’m excited to try this with business coaching. Using Snapchat for lead generation is unlikely at this point but keep an eye on this one, and understand it.

Reddit

Dubbed ‘the front page of the internet,’ Reddit’s ability to draw crowds to individual content is staggering. Reddit users joke that if you found an article on Facebook, you’re at least two days behind the curve. No monetization platform. Viral videos and posts are completely by chance. The main reason the Gary Hite video went viral was because it landed on an OCD subreddit and picked up two million views in less than four days.

Continue on to part 4 in our series on social media for service businesses.

This is part 3 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies Pokémon Go So it seems like the Pokémon Go media frenzy has finally died down, although there are still millions […]

Effective Social Strategies for Service Businesses: (2) Concepts

This is part 2 in a series on social media for service businesses. The full series is:
1. Introduction
2. Concepts
3. Social Platforms Overview
4. 7 Social Strategies
5. Using Facebook
6. Case Studies

Channels

I like to think of all of your media outlets as channels. We have a blog channel, a newsletter channel, a Facebook channel, a Facebook persona channel, a Twitter channel, an Instagram channel, an Instagram stories channel, a LinkedIn channel, bulletin board channels, and direct mail channels (I’m sure I missed a few). Having many different options of distribution allows you to deliver a single piece of content in multiple ways. But it’s the content that’s the hard part.

Attention

If you’re going to put this all together, you need to understand that you’re an attention broker. Your job is to capture the attention of your potential market with a GIVE. Give away content that helps them in some way. Do this regularly and they will follow you. The more they engage with you and your message, the more they will see your messages organically. Then, every once in a while, post an ASK. Run an ad. Ask them to fill out a form. Ask them to buy. All of the advertising rules still apply. Present value. Give a call to action. Create a sense of urgency, but it’s the attention you really want. If they’re spending their time with you, they’re essentially a client already, they just haven’t purchased yet. Once you have their attention, you can direct it anywhere you like.

Content

Content is king. Consistent, relevant content is the key to turning social marketing into a serious growth engine. “What have you done for me lately” is the theme of the social internet. Content has a shelf life of about 24 hours. You can reuse quality content, but be careful. Don’t use past posts to fill the gap. Use them to drive value.

There are several different types of content you can use to draw attention.

• Share
Sharing content from other sites is a great way to get off the ground without having to invest too much in initial creativity. You would have to filter information you post, as you want your audience to rely on you to provide relevant, quality content to their feeds. Be discerning.

• Videos
Videos rule. Videos have the highest attention and lowest cost. Shoot quality video. Learn Adobe Premier. Always use good lighting and learn what drives engagement. Be innovative. Try lots of stuff and find a groove. Post videos on both Facebook and YouTube. They are video enemies. Don’t post a video on YouTube and link it to Facebook. If you’re concerned about consolidating your views, you’re going to have to let that go. It’s much more valuable to have your custom content available natively on those platforms.

• Memes
Memes are popular, easy to share, and allow you to deliver a great one-liner. For cleaning companies, use the same rules as postcards. Pets and kids with a short message is gold. ServiceMonster creates memes and shares them on Facebook so you can use them on your page. Search #stealthismeme on Facebook to grab some.

• Text Post
Text posts can exist only in the world of a personal page or business persona. No one cares when Microsoft or Apple give philosophical insight, but when Gates or Jobs say it, you take notice.

• Blog Link
Regular blog content will help your SEO and get your audience to connect with your business a little deeper than a 50-word Facebook post. There is a lot of information and advice about running a decent blog, but creating the content is why we care about it from a social marketing point of view. It’s original custom content to share, plain and simple.

• Ad
Ads, ads, let me count the ways. In Facebook alone the ad types are amazing. You can create ads to get likes on your page. You can create ads to make the phone ring. You can create ads to drive traffic to a website. You can create ads to boost a post on a business Page. The list goes on. Facebook has videos and information on all of this stuff. Use it, as it’s changing all the time. Stay sharp when you see a new content type or delivery style. Look into it. Take Facebook carousel ads. Facebook underpriced them to see if the users would accept them. Take advantage of those types of opportunities.

Hashtags

You will often hear reporters saying things like “trending on Twitter.” We base those numbers on conversations which include a common tag in the post. Let’s look at the following post: [Today I’m headed to #theexperience2016]. The hashtag #theexperience2016 is used to express an event that users can click on, and see all the other posts which use the hashtag #theexperience2016. We use a number of hashtags on different platforms such as #servicemonster, #stealthismeme, and #entrejoe. Search those hashtags on any social network and you should pull up content we have posted under those hashtags. Anyone can use them. Instagram and Twitter use them best, but Facebook is catching up.

Volatile Content

So Snapchat is ‘new’ according to the media, again. It’s actually not that new, but it’s starting to gain traction now that their daily active users surpass Twitter. Ouch. Here’s the thing about Snapchat. It serves volatile content. That is to say, the content you post there will be deleted shortly after the first view. If you post on you general ‘wall,’ it’s gone in 24 hours. It creates a safe environment to make silliness comfortable, but that’s the point. It also creates a sense of urgency.

Instagram recently introduced Instagram Stories which is also volatile content. Picture and short videos posted to your story will be destroyed in 24 hours. That’s good news for service providers. There are lots of creative ways I can see that working for you.

PUSH v. PULL

Understanding how people consume information with today’s internet is critical. In 2000 (only five years after the birth of the internet itself) if you wanted to find something, you used a search engine and searched for it. Chances are pretty good, if you’re reading this, you still consume the internet in much the same way. Understand that social isn’t a tool people use. It’s the way a large number of people consume content.

Advertising hasn’t changed that much since… well, ever. Sure, over the years the delivery methods changed. From wanted posters on a tree, to newspaper, mail, radio, television. Each one of those advertising tools is what the marketing world considers PUSH advertising. A business pushes an ad hoping to intersect with that perfect point where need meets attention. Social has completely changed the game. Now users PULL content to them. By liking, reading, watching, commenting, and subscribing to topics and people of interest, the social internet feeds users with content and ads they care about. It’s a huge marketing shift and one that benefits both the users and the business owners who can leverage it.

Gear

Get good gear. A GoPro is $200 and takes great video. The DJI Osmo is an amazing video camera with a built in gimbal, a 35mm 4K lens, and runs around $600. Get a lavalier or two as well. Lavaliers are the little mics that clip to your shirt collar. I would suggest the RØDE smartLav+. In addition, get a good DSLR camera with depth of field. In fact, you should start building a media kit.

Take a look at Adobe Creative Cloud. It’s the entire Adobe suite for $50/month. Then learn Adobe Premier. There are a TON of YouTube videos on these tools and they’re not as intimidating as they may seem.

Continue on to part 3 in our series on social media for service businesses.

This is part 2 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies Channels I like to think of all of your media outlets as channels. We have a blog channel, a newsletter […]

Effective Social Strategies for Service Businesses: (1) Introduction

Greetings business owners! My name is Joe Kowalski, and I’m the CEO of the CRM ServiceMonster. I’ll start with: I have nothing to sell you in this space. I don’t believe in buying social media maintenance services. We do not offer them. We do all of our own marketing in-house, as I believe you should. Paying a company $400/month to post generic content to your Facebook Page and manage the occasional ad is far less effective than learning how to do it yourself. Notice I did not say “not effective.” A robotic, business-only approach is perfectly acceptable if you’re looking to get EDDM (every door direct mail) and postcard prospecting results.

I spend a lot of time talking to business owners about how to use social media as an effective marketing platform. I hope this series of posts will get you headed in the right direction, and clear up some of the confusion and fear many have. I can’t give you a map; instead, think of it as guide to writing maps. No one has this mastered. No one. It requires constant education, thought, and failure. The platforms are changing all the time. How users adapt is changing all the time. It requires wit, cunning, and a healthy ego to get the results we all want. And like anything else worth doing, it requires persistence. Social media marketing is a constant experiment in social engineering and the only way to win is to play the long game.

As I write this, Facebook is currently the service provider’s best source for monetizing social media. It’s also a great place to learn the basics because you can do so much with it. Your end game is acquiring leads and maintaining relationships with current clients. Your ability to market well on Facebook over the next three years is directly related to how well you understand it. Always be learning, and follow those who do it well (take the hint and follow me to steal all of my chops, live – links at the end). In three years, the window closes forever. It’s only a matter of time before Fortune 500 marketing departments realize their budget is more effective on Facebook and price the rest of us out. The same thing happened to pay-per-click a few years ago. Social marketing is extremely undervalued right now, but like pay-per-click, it won’t stay that way forever. Social media can be the answer to your growth, or the nail in your coffin. You can choose to use it effectively, but even for ‘professionals,’ it’s a little bit of both.

Social fear is real. Many people I talk with want to engage in social but are afraid of some potential scenario, afraid of rejection, afraid of looking silly, or afraid of failing. You will fail. Sometimes no one will show up. Then three will. Then 15. Then 26. Yes, maybe someone will be mean. Perhaps someone will leave a negative comment or review. Perhaps someone will just be a downright ass-hat. Remember you can only control your own actions. In business, in marriage, in life. If you handle yourself in a courteous, calm, and helpful manner, even negative comments or downright attacks can be handled with grace. Many times I have found these engagements to be an excellent opportunity. When other rational people see how you handle an irrational situation, they feel they’re getting a true sense of who you really are. Authenticity is critical to amazing social media results. Don’t be afraid of interaction. Embrace it. Just try not to let it eat at you too much. That’s the hard part.

You can practice your social skills, too. Talk to people. I don’t mean online. I mean in the grocery store. Engage the clerk or people in line with casual conversation. Project positivity and wit. Try a little bit of charm. You know, like we used to do. Smile more. Here’s a dirty little secret: You scale your business using social by engaging one-on-one. It’s totally counterintuitive, but that’s the social part of social. Realize how much that one ‘like’ really matters.

It’s not easy. It takes a ton of hard work. In the new frontier, business isn’t contained between Monday through Friday, 9-5. That’s a hard pill for a lot of people to swallow, but you can still have balance. You must use your passions to drive you. If you’re cheering on Friday and bummed on Monday, go get a company to do this for you, because you’re not going to have the drive to do it well.

Social media is the most powerful marketing engine of all time. I suffocate when I think about removing social strategies from our marketing plans. The return on investment (ROI) for service businesses has ventured into the ridiculous, if you’re using it correctly. Most businesses do not. Too many business owners fail to understand how to make this platform work for their business. I still hear a lot of people complaining about how Facebook Pages for business have changed. We’ve been posting on our business Page since 2010. Of course it’s changing. I understand you don’t like that you can’t reach the audience that likes your Page effectively without throwing down five bucks, but realize the value in the service. Stop bitching and adapt, because the market doesn’t care.

In 1995, if you didn’t have a Yellow Page ad, you were all but non-existent. In 2005, if you didn’t have a website and search engine optimization (SEO), you were all but non-existent. In 2010, if you didn’t have a webform, you were leaving money on the table (you have a webform right?). And in 2016, if you don’t have a Facebook Page, you will soon be all but non-existent. You’re asking a lot out of your clients if you’re not at the party.

More and more people are using social to decide where to spend their money. It makes sense. 100 years ago, referrals were the driving force behind every business, 50 years ago, referrals were the driving force behind every business, and today, referrals are the driving force behind every business. People just happen to refer business to their friends via Facebook. Local Facebook groups are pushing leads to businesses they enjoy working with.

Business is a game of people. Of relationships. You make your money by selling solutions to problems. No amount of marketing is going to make someone with clean carpets get carpet cleaning. That’s why prospecting is so hard. You are hoping that some random chance will cause a client who has a problem to find you through a radio ad, a postcard, or a door hanger.

We all know the best leads come from referrals. We also know that our best clients are repeat clients. Repeat business has higher margins. Plain and simple. What makes referrals and repeat clients so much better than a cold lead? The relationship. You can actually establish that relationship in advance. That’s smart prospecting.

How much would you pay, to get in a room, in front of one thousand perfect potential clients? How much value is in the ability to talk with them, engage with them, present your goods and wares and your personality, your brand? Would you take a plane flight? Get a hotel room? Take a couple days away from the family and the business? Of course you would.

Do you ever think about TV and radio and lament on the reach that they present, and your lack of resources to reach that audience? Then understand that social media presents the most effective, lowest cost, and best targeted opportunity in human history. You are in front of your perfect clients on a daily basis. The effectiveness of television at a fraction of the cost. Sold? Yeah, me too. Moving on.

Continue on to part 2 in our series on social media for service businesses.

The full series of social media tips for service businesses is:
1. Introduction
2. Concepts
3. Social Platforms Overview
4. 7 Social Strategies
5. Using Facebook
6. Case Studies

Greetings business owners! My name is Joe Kowalski, and I’m the CEO of the CRM ServiceMonster. I’ll start with: I have nothing to sell you in this space. I don’t believe in buying social media maintenance services. We do not offer them. We do all of our own marketing in-house, as I believe you should. […]

6 Tips for Taking Amazing Before and After Cleaning Photos on Your Phone

Why is it important to put effort into your before and after photos? Because these photos directly correlate to jobs scheduled. Before and after photos act as proof to customers and prospects that you’ll be able to accomplish what you say you will, because they can see that you’ve done it numerous times before! The more professional your photos look, the more professional it makes your company look.

Pictures can come in handy if there are any discrepancies between you and your customer. Additionally, getting in the habit of taking pictures before and after each job builds an archive showing your cleaning abilities, which you can draw from at any time. Use the photos to flesh out your website, marketing materials, and social media profiles.

Here are some quick and easy ways you can up your smartphone photography game:

1. Keep it Clean

Since you likely access your phone multiple times throughout the day, you probably don’t pay too much attention to where you set it down. Not a big deal, until you consider the fact that your phone’s lens is being exposed to dirt, dust, and other things that could make the pictures you take appear cloudy or hazy.

Purchase a lens cloth (you can get one for less than $10 on Amazon), and make a habit of carrying it with you. Give your phone’s lens a quick swipe or two before you start photographing, and you’ll be guaranteed a crystal clear image every time!

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A clean lens versus a smudged lens.

2. Get the Light Right

Lighting is another important aspect to consider. For the most accurate photos, try to ensure that the lighting is the same (or as similar as possible) in both the before and the after image. This will make your work shine through: otherwise, the bright more sun could make dirty carpet look cleaner than it is, or a late afternoon shadow could dampen the results of your after photo.

If your job goes on for many hours, or if the clouds happen to roll in while you’re working, there are many apps and native tools on your phone that can help increase or decrease a photograph’s brightness (or adjust it in other ways). We recommend utilizing these tools as needed to ensure the lighting in both photographs is as similar as possible.

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A well-lit image versus a too-dark image.

3. Give Yourself a Lot to Work With

Always err on the side of caution and take multiple pictures of the situation, both before and after you start working. Doing so ensures that you have a variety of options to choose from in case one of the photos is washed out, dark, or blurry (which is common with phone photography).

Try taking photos from a variety of angles, too — this will affect the lighting (which could be a good or bad thing, depending), and try getting a few shots both close up and further away from the floor (or whatever you happen to be cleaning).

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A steady photo versus a blurry photo.

4. Stay Away from Flash

Avoid using flash as much as possible. It can alter the colors and overall appearance of items in your photograph, which doesn’t make for the most ‘true-to-life’ photographs, and, most importantly, it doesn’t do much to highlight your cleaning efforts.

Natural light is always your best bet (and, as we mentioned in the above section about lighting, the more consistency there is between the before and after photos, the better).

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No flash on the left versus flash on the right.

5. Don’t Zoom

If you feel like you need to get closer to the stain, get closer physically! Zoom often makes images appear grainy and low quality, which detracts from the photo.

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The quality of a zoomed photo is never very good.

6. Utilize Your Phones’ Auto-Adjust Feature

An easy and fast way of getting the best picture possible that’s often overlooked is to simply touch your phone’s screen where the main object is. This will auto-adjust the photo to ensure that your subject is in focus, and isn’t too light or too dark. If the auto-adjustment isn’t enough for your liking, fine-tune it up or down accordingly until you’re satisfied.

Don’t let the excuse of not having a ‘professional’ camera hold you back from doing one of the most effective things you can towards increasing sales. Make sure your before and after photos show your customers and prospects that you do good work. The goal of taking before and after photos is to showcase your cleaning efforts and skills. Be sure your pictures are accurately documenting the situation and how you cleaned it — not how novice your photography skills are!

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Why is it important to put effort into your before and after photos? Because these photos directly correlate to jobs scheduled. Before and after photos act as proof to customers and prospects that you’ll be able to accomplish what you say you will, because they can see that you’ve done it numerous times before! The […]

LIVE WEBINAR: Monday, Nov. 14th @ 6 pm Pacific – Removing the Roadblocks to Success

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Date: Monday, November 14th, 2016
Time: 6:00 pm Pacific


Please join us as we discuss:

– Strategies for handling fees such as fuel charges, mileage charges, and credit card fees

– Best practices for offering and applying customer discounts

– Getting consistent customer reviews

To register, please fill out the form below and select Submit.


Reserve your spot now, and we’ll follow up via email with the link to join.

*Note: Can’t make it on November 14th? No problem. Register now and we’ll follow up with a recording of the presentation so you can learn at a time that’s convenient for you.

fees-webinar-blog

Date: Monday, November 14th, 2016 Time: 6:00 pm Pacific Please join us as we discuss: – Strategies for handling fees such as fuel charges, mileage charges, and credit card fees – Best practices for offering and applying customer discounts – Getting consistent customer reviews To register, please fill out the form below and select Submit. […]

Success Through Social Media

By choosing ServiceMonster, you’re giving your business a big leg up on the competition. Now that you’ve gotten serious about the business side of your company (congratulations!), it’s time to talk marketing. This post is meant to inform you on how we can help your business in a way you might not have thought that a software company could: increasing and improving your online presence through marketing!

ServiceMonster is active on many different social media channels. We post relevant content that you care about and that you can share with you customers, including industry news to keep you informed, shareable industry-related memes that resonate with your followers, inspirational quotes to motivate your day, humorous cleaning cartoons, and marketing tips and articles.

In addition to original content, our newsletter has reoccurring features, such as the before and after segment which shows before and after photos from cleaning jobs completed by companies just like yours (in fact, we might even spotlight you at some point!). Our goal is to make the newsletter both relevant and entertaining for you, by regularly discussing things that make your day easier and that help your business become more successful! These things include notification of ServiceMonster updates, social media and marketing tips, stories from fellow cleaners, and more! If you’d like to sign up for our newsletter, please visit www.servicemonster.net/blog.

Our ServiceMonster User Group (SMUG) on Facebook is extremely active and is a great place for you to make your voice heard. Talk with other users about ideas, offer advice and suggestions, discuss ‘hacks’ you’ve developed, and more! Sometimes ServiceMonster co-founder and CEO Joe Kowalski even drops in. Please keep in mind: The group is private and invite-only. Once you’ve hit your Success Date (90 days) with ServiceMonster, we’ll send you over an invite and you can get to chatting in SMUG!

In addition, we send out a newsletter to our subscribers each week:

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Here is an example of things that are regularly posted in the ServiceMonster User Group:

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Memes are something that are universally loved on social media. People log in to Facebook to be entertained, not to be marketed to! Your followers connect with humor, and being light-hearted under the right circumstances makes your business more relatable. However, memes can be time-consuming to make… so we make them for you! The memes we post on our social networks are shareable, cleaning-relevant, and can be used on any of your social media profiles: Facebook, Pinterest, Twitter, you name it. Here are a few we’ve developed:

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Take a few moments to explore our social media channels. Learn new skills, discover tools to help your business become more profitable, network with fellow cleaners in the industry who have been there, and more! We think that you’ll see value in our online communities.

Visit www.servicemonster.net to connect with us on social media!

Above all else, understand your main marketing goal: You want more customers, and you want your existing customers to stay. To attract more customers effectively and maintain repeat customers, you need to keep your brand under people’s noses (which is why we see such great success rates with our FillMySchedule program! Learn more at www.servicemonster.net/fillmyschedule).

Marketing isn’t a sprint, it’s a journey… and ServiceMonster is here to help you along the way.

As a business owner, you probably find yourself asking questions like. What are the most effective channels for me to advertise my services on? What’s currently going on in the industry that will impact the way I market my services? How can I optimize my online presence to bring in as many leads as possible? On our blog you’ll find lots of content that addresses these questions, as well as many other topics that are relevant to you and your business. We’ve included a few articles in this packet, in fact, to get you off and running! Read on to learn all about…

Why You Should NEVER Use a Personal Facebook Profile for Your Business

At ServiceMonster, we use Facebook regularly to connect with our clients and other people in the cleaning industry. Something we have seen repeatedly is that many cleaning business owners choose to use a personal profile for their business, rather than setting up a Facebook Page (which is specifically geared towards businesses). Whether you’re doing this because you didn’t know the difference, or you’re doing it intentionally to try and reach more people, you should stop immediately! Here are a few reasons why:

1) Using a personal profile for a business is a violation of the Facebook Terms of Service, and you could potentially lose your account (and all your contacts) if Facebook discovers what you’re doing.

2) A profile requires customers to request to be your friend if they want to stay updated on your posts. With a Facebook Page, they would simply “like” your Page. The difference between the two options is the customer’s privacy: when the customer becomes friends with you, all of their personal information is exposed. This fact might deter people from requesting to be your friend, even if they want updates from your business.

3) Using a profile means that you can’t create ads on Facebook. Ads allow you with to display your content to the exact audience you’d like. With a profile, you’re missing out on this lucrative advertising tool.

4) There is no way to know for sure how your profile is performing. You can’t measure engagement, trends over time, or statistics of your fan base like age, sex, or location with a profile. Facebook Insights is only available for Pages.

5) A page allows you to schedule posts in advance (a handy feature when you go on vacation or know you won’t have internet access for a period of time), along with more freedom in customizing the Page to suit your business.

These are just a few of the many reasons why you should ditch your business’ Facebook profile in favor of a Page. So… are you ready?!

How to convert your profile to a Page
If you’ve been using your profile for a while and would like to carry over details from your profile to your Page, you can do so using the migration tool on Facebook.com. Your profile picture and cover photo will be transferred to your new Page, and you’ll be able to convert friends of the profile to fans of the Page, as well as transfer over all the photos you’ve posted. This can be a big time-saver, especially if you have a lot of content on your profile. To create a Page based on your existing profile, visit www.facebook.com/pages/create/migrate and follow the prompts.

How to set up a Facebook Page from scratch
To create a brand new, clean-slate Page, log into your personal account and click on the blue arrow at the top right of your screen. Click on the link that says “Create Page,” and Facebook will guide you through the process of filling out your Page’s details. It’s a good idea to include as much information as you can, and to fill every field that is relevant. Be sure to include a company statement, cover photo, and link to your website. The more thorough your business Page is, the more likely people will be to “like” it, and the more it can help with your overall search engine optimization strategy. When your Page is complete, it’s time to invite your friends and start posting!

What to post on your Facebook Page
If your company offers cleaning services, one of the best ways to showcase your work is with before and after photos. You can also check ServiceMonster’s Facebook Page for things to share. We are always adding great content related to keeping a clean, healthy home! The main thing to remember is to post on a consistent basis, and to use Facebook primarily for sharing, not posting advertisements and specials over and over.

We hope that this information helps you feel more confident moving your business’ Facebook presence from a profile to a Page. We know you’ll be glad you did!

5 Essential Elements of a Cleaning Business Website

Someone decides that they need to hire a pro to handle their cleaning. What’s the first thing they do?

In today’s world, the majority of people will likely search the web for cleaners in their area, whether on their smartphone or on their computer. It’s important that when they land on your website, they are greeted with all the information they need to make an informed decision, and that the information ultimately convinces them to do business with you. With that in mind, here are some must-have website features for cleaning businesses.

1 – PRICING PAGE
Cost is generally a large deciding factor for shoppers. If they visit your website and can’t find any pricing information, they might move on to the next candidate. By not listing prices on the website, you’re forcing the prospect to take another step – contacting you – which many might not have the time, patience, or desire to do. Including prices also works as an effective tool to weed out shoppers who are simply looking for a bargain. These people aren’t your ideal customers: they want to pay as little as possible for a passable clean, and they have a high likelihood of using your services one time (as opposed to a repeat customer who is willing to pay for quality). Make it easy on your potential buyers, and attract the right clientele: arm them with your pricing information upfront.

2 – ABOUT US
Consumers love a story. Even if it isn’t thrilling to you anymore, most potential buyers on your website will be interested to learn about how your company came to be. You can use an “about us” page to talk about your company mantras or philosophy, and any interesting facts about you, your employees, and/or your company. You can talk about where you’re based, the history behind how your company came to be, and what led up to it. It’s also a good space to mention your social media profiles. Just ensure that the page is kept fairly short – you’ll lose the reader’s attention if you ramble on and on about your entire resume.

3 – CALL TO ACTION
What would you like the client to do on your page? Most likely, your ultimate goal for them is to contact you to schedule a service. It’s important to make that clear on your website! To do that, include images and/or text prominently that encourage people to “Contact Us Now!” or “Schedule a Cleaning Today!” Place them in the upper portion of the webpage, and ensure that they are distinctive by use of color, fonts, etc.

4 – CREDIBILITY
What makes a client take a gamble on trying out the services of a new company? A professional-looking website that has proof of good work is important to the client. Listing your certifications – even if the client doesn’t readily recognize them – will enhance your credibility. It shows that you take pride in your work, that you have a desire to stay up-to-date and provide the best service you can to your customers. “Social proof,” as it relates to marketing, is the concept of reassuring the customer by proving to them that others have used your service and have had a great experience. Time and time again it has been shown that online reviews play a huge role in consumer decision making. In fact, according to the website Search Engine Land, 88% of consumers trust online reviews as much as personal recommendations(1). Therefore, it’s extremely important that your website includes links to your pages on review sites like Yelp and Angie’s List.

5 – CONTACT INFORMATION
You could have the best website in history, but if you don’t have a straightforward place for clients to find your contact information, no sales are going to occur. That’s why it’s so important to have a dedicated page with your contact information – phone number(s), email address(es), a contact form, etc. It’s also a good idea to include contact information in the static header or footer to make it easy for visitors to contact you at any stage of their journey through your site.

In Conclusion…
A company’s website is a valuable sales tool. It’s an opportunity to educate the consumer about your company and the services that you offer and give them a general sense of your business – and it’s important that that general sense is positive! By including these five simple elements on your webpage, your business will be set for success.

State-by-State Cleaning Industry Statistics: Average Growth Rate for 2014-2015

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State Percent Revenue Growth in 2015

AK -2.61% IN -6.02% NC 11.68% RI 57.66%
AL -9.07% KS 4.58% ND -48.08% SC 12.36%
AR 26.43% KY 11.71% NE 9.37% SD -26.10%
AZ 12.35% LA 9.60% NH 5.64% TN 20.33%
CA 9.86% MA -8.07% NJ 17.36% TX 7.33%
CO 23.83% MD 49.77% NM 17.64% UT 2.30%
CT -4.18% ME 76.20% NV 13.84% VA 11.80%
FL 15.24% MI 14.96% NY 18.13% VT 1.84%
GA 6.14% MN 63.36% OH 5.37% WA 0.91%
IA 37.86% MO 1.95% OK 6.54% WI 18.34%
ID 62.13% MS -0.77% OR 46.54%
IL 5.36% MT 11.5% PA -1.08%

How is this data calculated?
These statistics are based on the growth rate of individual businesses, which were then averaged by state. We only used data from customers who were with us for all of 2014 and all of 2015, which enabled us to accurately calculate the total average growth in 2015.

How big was the sample size?
While we can’t disclose the exact number of businesses who use ServiceMonster, we CAN tell you that our users collectively earned more than $280,000,000… just in 2014.

* If you don’t see your state in the list, that means we didn’t have enough data from that area to accurately calculate the average growth rate from 2014 to 2015.

The Science Behind Your Real Repeat Rate

The Correct Calculation
A fair number of our clients calculate their repeat rate incorrectly. Part of our training process includes an in-depth look at your marketing efforts. One of the items we focus on is your repeat rate. Here is how ServiceMonster does it: Take the number of customers you have serviced in the last two years (C), then find how many of them used you more than once (R).

(R/C) x 100 = Repeat Rate %

The Incorrect Calculation
Most of our clients will calculate their repeat rate like this: Take the number of customers you serviced this month (c). Then find how many of them used you more than once (r).

(r/c) x 100 = repeat rate %

The main problem here is the length of time sampled. The rate can vary widely depending on how successful or unsuccessful your prospecting efforts are. Additionally, the two-year timeline represents your true number of active clients. ServiceMonster research shows that getting a client to return after two years (specifically when they used carpet cleaning services) is more expensive than obtaining a new client.

Why You Care
There are only 3 ways to increase your revenue:

1. Increase your prices
2. Offer more products and services
3. Service more customers

For most companies, servicing more customers is the quickest and least risky way to increase revenue. The most successful cleaners have several things in common. In terms of financial stability, ServiceMonster shows us customer retention is the most important aspect of your business. If your repeat rate is under 50%, you’re losing more customers than you’re keeping, and need to make up the loss through additional new sales.

Take this example: Let’s say both Company A and Company B start a cleaning company. They both pull in 20 new customers a month and have an average invoice of $250. Company A has a repeat rate of 25%, and Company B has a repeat rate of 60%.

Company A Company B
New Customers/Month 20 20
Average Invoice $250 $250
Repeat Rate 25% 60%
After 36 Months
Customer Base 640 1,200
Annual New Revenue $60,000 $60,000
Annual Recurring Revenue $20,000 $90,000
Annual Total Revenue $80,000 $150,000

In addition to the increase in base revenue, you will also reduce your expenses. Keeping your name in front of your existing client is far less expensive than trying to get a new customer. Not to mention, your cross-sale potential radically increases if your current clients are aware of ALL the products and services you offer.

Repeat rate targets
Your repeat rate should be above 50%, otherwise attrition will limit both your business growth and the horsepower you need to build your empire.

Repeat Rate Based on Direct Mail:

0% – 15% No customer retention campaigns.
16% – 30% Inconsistent customer retention campaigns such as the occasional seasonal mailer, random newsletters, and random reminders. (2 to 3 mailings each year per customer.)
31% – 50% Consistent generic mailings such as newsletters and/or some basic reminders. (4-12 mailings each year per customer.)
51% – 80% Consistent targeted mailings such as ServiceMonster’s FillMySchedule (FMS). (4 mailings per year per customer.)
Over 80% Repeat rate of over 80% are usually urban legends or the result of an improper calculation. A few of our customers have repeat rates this high as a result of consistent client campaigns from all channels (email, direct mail, and phone) and the correct alignment of the planets.

In addition to the increase in base revenue, you’ll also reduce your expenses. Keeping your name in front of your client is far less expensive than trying to get a new customer, and your cross sale potential increases radically if your current clients are aware of ALL the products and services you offer.

How to increase your repeat business
First, it’s time for a change. Rest assured, you will produce the same results if you make the same mistakes. There are many ways to do a better job of staying in front of your customers. Here are the common numbers we see every day.

0% – 15% No customer retention campaigns.
16% – 30% Inconsistent customer retention campaigns such as the occasional seasonal mailer, random newsletters, and random reminders. (2 to 3 mailings each year per customer.)
31% – 50% Consistent generic mailings such as newsletters and/or some basic reminders. (4-12 mailings each year per customer.)
51% – 80% Consistent targeted mailings such as ServiceMonster’s FillMySchedule (FMS). (4 mailings per year per customer.)
Over 80% Repeat rate of over 80% are usually urban legends or the result of an improper calculation. A few of out customers have repeat rates this high as a result of consistent client campaigns from all channels (email, direct mail, and phone) and the correct alignment of the planets.

If you fall into the first two ranges, you seriously need to reevaluate what you’re doing for your current clients. If you’re in the 30% – 50% range, doing just a little better will have significant results. Sending targeted direct mail pieces on an ongoing basis will improve your repeat rate rapidly. A simple card stating “Dear [First Name], it’s been 9 months since your last cleaning” is all it takes.

The hard part is actually doing it. Gathering the list of clients you serviced between 9 and 10 months ago, performing a mail merge to personalize the messages, and printing on the media are just a few of the problems you need to overcome. Then there’s the stuffing, sealing, stamping, and delivery to the post office.

ServiceMonster can help you with this in two ways. The marketing engine will make list gathering and mail merge simple. Then you can print and mail your reminders with a few clicks. Most of our clients use FillMySchedule and completely automate the process. We can gather the list, print, stuff, stamp, seal, and deliver your cards directly to the post office. Your thank you cards and reminder cards will never be late again. Remember: Consistent campaigns for consistent results. Our customers are averaging an 8 to 1 return with the campaigns we automate for them.

One simple way ServiceMonster can increase your repeat rate with just a few clicks!

Want more marketing tips and tricks? Visit the ServiceMonster blog at servicemonster.net/blog!

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By choosing ServiceMonster, you’re giving your business a big leg up on the competition. Now that you’ve gotten serious about the business side of your company (congratulations!), it’s time to talk marketing. This post is meant to inform you on how we can help your business in a way you might not have thought that […]