ServiceMonster’s Top 13 Posts of 2016

At the end of each year, we like to take a look back over our library of content and see what resonated with you throughout the year. Based on page views, here are our top 13 most-read posts of 2016:

Video
Spotlight: First-Ever Viral Cleaning Industry Video
Our Q&A with Gary Hite of The Dirt Army Carpet & Tile Cleaning Services about their viral grout cleaning video. (We never thought we’d hear ‘viral’ and ‘grout cleaning’ in the same sentence! Their video is currently sitting at 11 million views on Facebook, by the way.)

2014-2015 Data
State-by-State Cleaning Industry Statistics: Average Growth Rate for 2014-2015
We pulled gross revenue data and put together a country-wide map with each state’s average growth rate for 2014-2015.

2014
State-by-State Cleaning Industry Statistics
See how your business compared to other cleaning businesses around the country in 2014.

Facebook Professional Services
Facebook Testing New Business Recommendation Service
Facebook Professional Services is a new feature Facebook is testing that will allow users to search for the best local service providers in their area. (Note: As of publication of this post [Jan. 2017], the Facebook Professional Services link, www.facebook.com/services, results in an error message.)

Carpet Collage
Top 10 Ugliest Carpets in the World
A collection of the most awful carpets we’ve seen.

QuickBooks Online Integration
ServiceMonster Announces New QuickBooks Online Integration
QuickBooks Online customers rejoiced… we announced that ServiceMonster now integrates with QuickBooks, allowing ServiceMonster customers to export payments, invoices, and more to QuickBooks.

Premier Ad
How this Carpet Cleaner Won a Marketing Award
Rob Anspach, owner of Premiere Carpet Cleaners in Lancaster, PA was honored for a direct mail marketing campaign that he created. Here’s a Q&A we had with him a few years back.

Binoculars
9 Ways to Prospect Effectively
Without leads, your business can’t grow. Here are 9 tips for making prospecting a regular part of your marketing repertoire.

Infographic
Are You Getting the Most Out of Your Facebook Page?
Is your business’ Facebook Page selling your services well? Here are ’13 must-know tips for a successful Facebook business Page,’ in infographic form.

Spring FMS Card
Introducing: New FillMySchedule Spring Cleaning Card!
We introduced a new spring cleaning-themed FillMySchedule card, designed in-house by a ServiceMonster employee.

Top 10 2016 Trends
Top 10 Marketing Trends for 2016
Were the predictions accurate?

Pressure Washing
Before and After Spotlight: Rick’s Quality Pressure Washing
A collection of really impressive work done by a pressure washing company in Florida.

Facebook Page
Why You Should NEVER Use a Personal Profile for Your Business
Many cleaning business owners choose to use a personal profile for their business instead of setting up a Facebook Page. If you fall into that category, here are some reasons why you should consider making the switch!

top-13-posts

At the end of each year, we like to take a look back over our library of content and see what resonated with you throughout the year. Based on page views, here are our top 13 most-read posts of 2016: Spotlight: First-Ever Viral Cleaning Industry Video Our Q&A with Gary Hite of The Dirt Army […]

ServiceMonster CEO Interviewed on Quick Talk Podcast with Josh Latimer

In this podcast, ServiceMonster CEO Joe Kowalski and The Growth Vault‘s Josh Latimer discuss the importance of leaning into the unknown as a business owner, and why it’s essential to have grit.

The 35-minute podcast covers:

* Entrepreneurship
* Passion
* What you can do to build your business right now
* How your service business can accurately calculate repeat rate
* A brief overview of ServiceMonster 6 (to be officially unveiled at The Experience in September)
* How CRM (customer relationship management) software can help your business succeed

Click here to listen to the podcast!

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In this podcast, ServiceMonster CEO Joe Kowalski and The Growth Vault‘s Josh Latimer discuss the importance of leaning into the unknown as a business owner, and why it’s essential to have grit. The 35-minute podcast covers: * Entrepreneurship * Passion * What you can do to build your business right now * How your service […]

Spotlight: First-Ever Viral Cleaning Industry Video

What is the perfect recipe for making a video go viral?

It has to be easily accessible (embedded into a Facebook post, ideally), and it has to be worthwhile to share (the reasoning behind which varies widely). It definitely has to be eye-catching and enjoyable for people to watch. It also needs to be short — people have brief attention spans these days, and they won’t stick around for a drawn-out video. High quality images and audio make your video easier to watch. It also couldn’t hurt to draft up a marketing plan to go along with your video to encourage its virality.

…However, none of these things are a guarantee. You could follow the guidelines to a T and still not see your video gain much traction. Such is life on the fickle internet.

But, sometimes… like in the case of The Dirt Army Carpet & Tile Cleaning Services, you post a video with very humble (if any!) goals, and watch in disbelief as the views and shares soar.

We recently had the opportunity to interview ServiceMonster customer Gary Hite with The Dirt Army, who is currently experiencing this phenomena.

Chances are you’ve seen their latest video.

It contains fairly straight-forward subject matter: grout cleaning. However, they’ve seemed to hit a niche just right. There are a ridiculous number of ‘satisfaction’/’perfection’ videos on YouTube, many that include cleaning, organization, and an assortment of ‘gross’ topics like ear wax removal and pimple popping. There is even a subreddit titled Oddly Satisfying (The Dirt Army’s video was reposted there, of course.). Many people find these videos gratifying to watch, in an ‘OCD’ kind of way.

Currently sitting at roughly 5,900,000 views and 70,000 shares, The Dirt Army’s video landed on the first page of Reddit and completely blew Gary’s initial expectations out of the water.

Check out the interview with Gary below to learn about his thought process behind the video, how it’s affected his business, and more!


First of all, how long have you been in business, and what area do you serve?

We have been in business since 2008. I did it part time for two years, then took one year off. In 2011 I started cleaning full time. We service the Temecula Valley area in Southern California.

How did you get the idea for this video, and what was your goal with it at the beginning?

I’ve been making cleaning videos for five years. It seems like each time they get a little bit better. My goal was to sell more tile jobs in Temecula and the surrounding cities. Now, people from all over the world want me to clean their tile! We average 170 calls, 200 direct messages, and 75 emails a day asking us if we have a franchise in their city, or if we can recommend a local cleaner with similar equipment.

What cleaning equipment did you use in the video?

I cleaned this tile using my brand new Prochem Everest HP with e-idel. The tile cleaning tool is the Turbo Hybrid Grout Cleaning Tool 12″ from Cobb Supply (they are the only supply store that can get this tool in green! It typically comes in blue, but Dirt Army green is the best.). The cleaning product is called Grout War from Army Chemical.

What camera equipment did you use to film the video?

I used a GoPro.

What editing software did you use?

I used Windows Movie Maker. It’s the easiest software to use.

When did you post the video?

I published the video at 8:00 pm Pacific on July 26th.

Where did you post the video?

I uploaded the video to YouTube and Facebook.

Did you boost the post on Facebook?

Yes. I boosted the post to people who like The Dirt Army Facebook Page, and their friends. I targeted locations in and around our local Southern California area, including Canyon Lake, Lake Elsinore, Menifee, Murrieta, Temecula, Wildomar, and Winchester. I selected ages 32-65+.

How soon after posting the video did you think, “this could go viral!”?

I hired a woman to answer phones the night before this video was published. The next day, she mentioned that I got “the strangest phone calls.” Later when talking to her, she said that most of the calls came in from Florida. That afternoon, when looking at the 60,000 view count, I said to myself, “this is going to be viral.”

How do you plan to monetize this? How has the video affected your business so far? Have you gotten a surge in local business?

My website visits are up 3,600%! Our Facebook Page has gotten 42,000 new likes in seven days, which is an increase of 39,803%. I just bought the domain dirtarmyleads.com, and we will have a full staff selling leads that come in to cleaners around the nation. Army Chemical is a product line that I started three months ago, and we now sell Grout War, Odor War, and Stain War. I know 100% that millions of dollars will be made from this 1:30 minute cleaning video. My life will never be the same. I’m excited and scared at the same time.

Is there anything you would have done differently with this video?

I would have included my Grout War tile cleaner in this video (pouring the product into our pump-up sprayer).

Are you planning on submitting the video to your local news station?

On Tuesday, we submitted the video to CBS, NBC, ABC, and FOX.

Once the hype around the video dies down a bit, do you have a plan for how to ride the wave of attention it’s brought your company?

Hype die down? NEVER! I will be making new videos each week that will include our products. For a fee, I will select cleaning tools from our industry.

We noticed that you suggested that other companies within the industry comment on the video to advertise their local services, since people from all over the United States are commenting interested in your service. Do you see this as an opportunity to help benefit the industry as a whole?

Definitely. Other cleaners are sharing this video to their company pages, stating that they can achieve similar results.

Is there anything else you’d like to add?

Ryan Kettering with Prolific Prints saved us! He shut down their entire printing and graphics art shop so they could work on building me three websites in six hours. The team also designed three labels for my chemical line, Army Chemical, that same day. It only took them six hours to complete my order. Who knew you could rent out an entire graphics studio?

We are currently looking for serious investors, because a Dirt Army franchise is coming soon. I’m hiring a professional that has franchised other businesses to completely take care of this for me. I feel like I am the busiest person in the world right now. The power of social media is insane! And this is just the beginning.

 
 
Thank you for taking time out of your chaotic day to answer our questions, Gary!

Gary spoke with ServiceMonster CEO, Joe, on the phone a few days after the video went live. After discussing all the new business the video has brought in, Gary admitted one regret: “I wish I had started using ServiceMonster sooner!” (No worries, Gary. We’ll get you up to speed in no time!)

Check out The Dirt Army‘s website for more information about the company. You can also find them on Facebook.

video-screenshot-blog

What is the perfect recipe for making a video go viral? It has to be easily accessible (embedded into a Facebook post, ideally), and it has to be worthwhile to share (the reasoning behind which varies widely). It definitely has to be eye-catching and enjoyable for people to watch. It also needs to be short […]

Why ServiceMonster is Indispensable to Unique Larry

Larry Rosenthal with Unique Upholstery, Carpet and Rug Cleaning has been a ServiceMonster customer for over 8 years. As the face of ServiceMonster, Larry has had a lot of opportunities to share his feelings about our software.

Let’s take a look back at some of the feedback Larry has offered up in regards to how he achieves success using ServiceMonster for his cleaning business.

“My business has skyrocketed,” he said. “The service is outstanding and I don’t know how anyone can grow their business without this. Anyone not using ServiceMonster should seriously reevaluate their marketing and service strategy.”

Larry uses our direct mail FillMySchedule program, and shared his thoughts on it a while back:

“Anyone who is not using the FillMySchedule reminder program from ServiceMonster is absolutely crazy. You have a client. You must constantly remind your clients that you are still around and can be their problem-solver or they will try someone different.

Do not let your clients forget you. McDonald’s and Coca-Cola constantly remind everyone that they are around because they understand human behavior. People forget: you have to be in their face constantly.

I have been using this program or years and I cannot keep up with the amount of business it brings me. Enroll in FillMySchedule before your competitors do and take your share of clients away from you!”

We were also lucky enough to steal a bit of Larry’s time at a past Experience event. Here’s him offering his thoughts on why ServiceMonster is the only choice for his business.

Thanks for all the feedback over the years, Larry!

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Larry Rosenthal with Unique Upholstery, Carpet and Rug Cleaning has been a ServiceMonster customer for over 8 years. As the face of ServiceMonster, Larry has had a lot of opportunities to share his feelings about our software. Let’s take a look back at some of the feedback Larry has offered up in regards to how […]

Real Cleaners: J Young from Northwest Professional Services

It’s no secret that there are a myriad of ways to use ServiceMonster, depending on your business model, your needs, and your personal preferences. One of the features that consistently gets rave reviews and impressive results for customers who use it is our FillMySchedule program. The average ROI is about 800%, and some businesses earn over 2000% ROI!

Last month we visited a local customer of ours, Northwest Professional Services, and talked with General Manager J Young about the impact that FillMySchedule has had on their business in the 3+ years they’ve been using the program.

To learn what their transition to ServiceMonster was like, what aspects they like most about FillMySchedule, and whether or not they think the program is a worthwhile investment, check out the video below!


Thank you for your time, J!

If you’re interested in learning more about ServiceMonster, request a free demo by clicking here. Also, be sure to check out some of the comments from our happy customers!

j-young-screengrab-blog

It’s no secret that there are a myriad of ways to use ServiceMonster, depending on your business model, your needs, and your personal preferences. One of the features that consistently gets rave reviews and impressive results for customers who use it is our FillMySchedule program. The average ROI is about 800%, and some businesses earn […]

Top 10 Most-Read ServiceMonster Blog Posts of 2015

Yes, we’re already more than a month into 2016, but we thought we’d give 2015 one final goodbye by compiling a list of our top 10 most-read blog posts of 2015. Some are recently-written, and some date as far back as 2012 – but all are relevant to cleaners looking to boost business. Take a moment and peek at the links below; you might find something you missed, or forgot about!

To kick it off, let’s start with number 10:

10. Whitepaper: 5 Essential Elements of a Cleaning Business Website
Are you making the most of your business’ web presence? Find out by downloading this free whitepaper.

9. Cleaning Memes
Everyone loves a good laugh, especially when they’re browsing social media! Because of this, we regularly create cleaning-related memes for cleaners like you to share with your followers. Occasionally we do ‘roundup’ posts, like this one, where we showcase a few at a time. This meme roundup is our most popular to date. Feel free to share any (or all) of them on your social media pages!

8. Introducing: Marketplace
In 2015, we developed Marketplace: an area for ServiceMonster users to learn more about leaders in the industry and friends of ServiceMonster, as well as hook services into their account that are integrated with our API.

7. How This Carpet Cleaner Won a Marketing Award
A few years ago, Rob Anspach was honored by the Business & Entrepreneurs Network for a direct mail marketing campaign he created. We sat down with him back in 2013 and learned all about the details of his campaign and what advice he has for other carpet cleaners.

6. Before and After Spotlight: Accent American
This is a unique before and after in the fact that instead of profiling a cleaning, it features an emergency carpet repair! The hotel’s carpet at Connections East back in 2012 was coming apart at the seams (literally), and what better time to correct it than at a carpet cleaner’s convention! Here are the pictures of the process.

5. Why You Should Never Use a Personal Facebook Profile for Your Business
Using a Facebook profile for your business (as opposed to a Facebook Page) is something that’s prevalent in the cleaning industry… but it’s not a good idea. Here are five reasons why.

4. Spotlight: Meg Burdick of Burdick’s Cleaning
Meg shared with us the details of an offer she developed to drum up business during the slow season. It was very successful: every job added on, and the average invoice came in at $700! Find out how she did it.

3. Before and After Spotlight: Chem-Dry of Summerville
This carpet had some serious pet urine stains going on…

2. Top 10 Ugliest Carpets in the World
A collection of some of the most awful carpets we’ve ever seen. See if you agree!

And, the number one most popular ServiceMonster blog post of 2015 was…

1. State-by-State Cleaning Industry Statistics
Using the average invoice totals of ServiceMonster users in 2014, we created a map displaying the average residential cleaning invoice total by state, for 2014. Find out how your business stacks up!

Thanks for following along with us in 2015! Be sure to stay tuned this year for more news and tips related to the cleaning industry, marketing your business, and much more.

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Yes, we’re already more than a month into 2016, but we thought we’d give 2015 one final goodbye by compiling a list of our top 10 most-read blog posts of 2015. Some are recently-written, and some date as far back as 2012 – but all are relevant to cleaners looking to boost business. Take a moment […]

Real Cleaners: Mary Lynn from Eco Steam Services

Welcome to the latest edition of our Real Cleaners series! These videos are meant to give you a glimpse into how various service businesses use ServiceMonster on a daily basis.

We recently had the opportunity to chat with veteran ServiceMonster user Mary Lynn Mapes of Eco Steam Services, based out of Sycamore, Illinois. Mary Lynn was nice enough to stop by our office when she was in town, and we took the opportunity to ask her what her experience has been using our software. Find out what kind of impact ServiceMonster has had on their business as well as what they think about the ServiceMonster User Group on Facebook, in the video below.

Thank you for your time, Mary Lynn!


* If you’re a ServiceMonster user and you’re interested in joining the ServiceMonster User Group on Facebook, click here and fill out the form to receive an invite!

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Welcome to the latest edition of our Real Cleaners series! These videos are meant to give you a glimpse into how various service businesses use ServiceMonster on a daily basis. We recently had the opportunity to chat with veteran ServiceMonster user Mary Lynn Mapes of Eco Steam Services, based out of Sycamore, Illinois. Mary Lynn was nice […]

More Experiences from The Experience 2015!

We had so many great conversations with people and learned so much, we couldn’t fit it all in one blog post! So here we are, back with a few more videos we captured during our time in Las Vegas at The Experience Convention & Trade Show two weeks ago.

First, let’s set the scene. Here are some highlights from the show:

 

We stepped outside for a bit and our friend Doyle Bloss offered up a tour of some of HydraMaster’s truckmounts:

 

Interested in capturing customer testimonials right after you finish a job? You can with So Tell Us. They make it easy for the videos to be shared on your social media pages, too. Check it out:

 

We also chatted with My Flooring Warranty‘s John Mapes. My Flooring Warranty partners you with a local dealer who lists you as the authorized service provider when they sell any type of flooring. Learn more here:

 

Finally, we learned about the Rug Badger, used for oriental rug washing. See a bit of the process in this video!

 

As usual, it was a great show, and we can’t wait to participate next year. See you then!

If you missed our first post about this year’s Experience show, click here! We chatted with Gordy from Mass Carpet Care (the inventor of the Wright Wand — a double-headed carpet wand), Pro’s Choice, and a happy ServiceMonster customer!

We had so many great conversations with people and learned so much, we couldn’t fit it all in one blog post! So here we are, back with a few more videos we captured during our time in Las Vegas at The Experience Convention & Trade Show two weeks ago. First, let’s set the scene. Here are […]

The Experience 2015: Inventions, Juice, and Friends!

We attended The Experience in fabulous Las Vegas, Nevada last week, along with many others in the cleaning and restoration industries. We had a blast, and learned a lot about what other people in the industry are up to — and big things are happening!

We’re a friendly bunch here at ServiceMonster and we love talking to people, so we had to bring our video camera along!

First, we talked to Gordy who owns Mass Carpet Care in Madison, Wisconsin. He spoke with us a bit about his new invention, the Wright Wand:

 

Next, we spoke with Demien Lucero from Spotless Cleaning about how ServiceMonster helps him keep the pulse on his business.

 

Finally, we got the scoop from Pro’s Choice on a couple of their best-selling carpet cleaning chemicals.

 

We had a stellar time visiting with ServiceMonster users and others within the industry! Stay tuned for a few more highlights from our time at The Experience over the next few weeks.

We attended The Experience in fabulous Las Vegas, Nevada last week, along with many others in the cleaning and restoration industries. We had a blast, and learned a lot about what other people in the industry are up to — and big things are happening! We’re a friendly bunch here at ServiceMonster and we love […]

Real Cleaners: Lisa from Anderson Carpet Cleaning

Welcome to our newest video series: Real Cleaners! In these videos we will be profiling cleaners around the area, giving you a brief glimpse into their business, as well as how they use ServiceMonster on a daily basis.

For our first video, Lisa Schultz from Anderson Carpet Cleaning was nice enough to spend a few minutes chatting with us about how important ServiceMonster is to her company, as well as what her favorite thing is about ServiceMonster! It was a blast driving in person to meet with one of our clients at her place of business. Check out the video below, and thank you for your time, Lisa!

 

Welcome to our newest video series: Real Cleaners! In these videos we will be profiling cleaners around the area, giving you a brief glimpse into their business, as well as how they use ServiceMonster on a daily basis. For our first video, Lisa Schultz from Anderson Carpet Cleaning was nice enough to spend a few […]