FillMySchedule Focus: The Three-Month Reminder Card

FillMySchedule is our direct-mail marketing service. Lately I’ve been scratching my head wondering why there are some of our users who still haven’t signed up for the service, so I decided to publish the numbers for just ONE of our cards: the three-month reminder.

We are often told that sending a reminder card at three months seems like a waste because if you did a good job, a customer shouldn’t need to hire you for a repeat service that soon.

Well, the data speaks for itself. Here are the raw numbers for our three-month reminder card:

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We sent out a total of 49,064 cards for our customers, which cost them a total of $62,312. This investment led to a total of 4397 confirmed jobs with an average fee of $279.71 per job. That means the gross income directly related to the three-month reminder cards comes to $1,229,874.

That’s right: the initial investment of $62,312 turned into OVER A MILLION DOLLARS, which means that FillMySchedule gave its users a 1,873.76% return on investment.

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Think about it: with FMS it costs less than a cup of coffee to send a thank you card after you finish a job. For a $280 paycheck, that’s a minimal expense to create a bond of trust and respect between you and your client. Even better, all you have to do is CLICK A BUTTON and your card will be in the mail.

Three months later, we send your client a reminder card informing them of all the additional services you offer. They still remember how beautiful their carpet was the day that you cleaned it, and they think to themselves, “Wow, I didn’t know these guys did upholstery!” (or tile and grout – or pressure washing – you get the picture).

And just like that, your phone starts ringing. Believe it or not, the three-month reminder brings in business. A LOT of business.

The numbers don’t lie. If you’re ready for more work, we’re ready to fill your schedule.

Seriously… WHAT ELSE DO YOU WANT FROM ME!!??

Call us at (888) 901-3300 or email us at support@servicemonster.net, or visit http://www.servicemonster.net/fillmyschedule to sign up for FillMySchedule today!

friendlyreminderpostcard

FillMySchedule is our direct-mail marketing service. Lately I’ve been scratching my head wondering why there are some of our users who still haven’t signed up for the service, so I decided to publish the numbers for just ONE of our cards: the three-month reminder. We are often told that sending a reminder card at three […]

Holiday Cards are Here!

What’s that? You haven’t thought about holiday cards yet? Well, your opportunity is here. Pre-order online now!

Direct mail is one of the most effective ways of distinguishing your business from your competitors. Chances are high that your customers have never gotten a holiday card from their carpet cleaner, and maintaining contact with them throughout the year is a proven strategy for increasing customer loyalty.

Need more motivation? Here are three reasons to send holiday cards:

1. Remind your customers that you’ll be there when they need you. Everyone gets busy during the holiday season. Many of your customers will be excited about the opportunity to make their house a bit cleaner for guests during the season!

2. Prepare for the slow season. One holiday card can go a long way! Unlike other direct mail, your customers won’t take it straight from the mailbox to the garbage can. They’ll open it because the envelope is addressed directly to them, and the card will likely hang out through the new year in your customers’ homes (which means when the holiday season winds down and they notice their carpet is stained from the holiday festivities, they’ll know who to call!).

3. Give to get. You’ll make a lasting impression on your customers by thinking of them during the holidays.

Now’s the time to ramp up your marketing. Keep your schedule full through the new year (AKA the slow season)!

Click here to reserve your holiday cards. Simply choose your preferred design, pick from our pre-formatted messages or specify your own content for the inside of the cards, and choose a mailing list!

The best part is, we handle the whole process in-house: from customization to printing, stuffing, and mailing. Just pick your favorite design! The 4×6 tent cards are always well-received by clients, who are touched that you thought of them during the holidays.

If you order on or before November 18th, each card is $1.28 (includes postage). After November 18th, though, the price will go up $.10 each, to $1.38 – so don’t delay! Order today.

You don’t see the majority of your clients on a consistent basis, so holiday cards are a great way to remind them that you’re ready to clean up their house or business — any time of year!

Order online, give us a call at 888-901-3300 (ask for Sam!), or shoot us an email at support@servicemonster.net.

red-guy-blog

What’s that? You haven’t thought about holiday cards yet? Well, your opportunity is here. Pre-order online now! Direct mail is one of the most effective ways of distinguishing your business from your competitors. Chances are high that your customers have never gotten a holiday card from their carpet cleaner, and maintaining contact with them throughout […]

Wish Your Customers a Happy Independence Day with Our New 4th of July FillMySchedule Cards!

Our brand new, in-house-designed-and-printed 4th of July cards are a patriotic way to send well wishes to your customers, while also reminding them that you are available to help tidy up their homes both before and after the holiday.

As is customary with the FillMySchedule program, the cards are made from heavy card stock, and will be delivered to your customers addressed directly to them. Your return address will be on the envelope, and a first-class stamp will be attached.

For the inside of the cards, choose to use our pre-formatted 4th of July marketing copy that we’ve developed specifically for this card, or write your own.

As people prepare to celebrate Independence Day, 4th of July FillMySchedule cards give you an opportunity to remind your customers that you’re a proud American company who delights in providing remarkable service to each of your customers!

Would you like assistance setting up your 4th of July FillMySchedule campaign? Fill out the form below and someone will be in touch with you shortly!


Front of Card:

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Back of Card:

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Pre-formatted 4th of July card copy (you can also choose to write your own!):

Dear (Customer Name),

All of us at (Your Company Name) would like to wish you and your family a very happy 4th of July! We are proud to be an American company, and we pride ourselves on providing an exceptional level of service to our fellow citizens.

If you are planning any festivities for the holiday, please consider hiring us to help with your preparations and/or clean-up. We appreciate your business and would love to help you make this day special!

Best wishes,

(Your Name)
(Your Company Name)

Our brand new, in-house-designed-and-printed 4th of July cards are a patriotic way to send well wishes to your customers, while also reminding them that you are available to help tidy up their homes both before and after the holiday. As is customary with the FillMySchedule program, the cards are made from heavy card stock, and will […]

Introducing: New FillMySchedule Spring Cleaning Card!

We’re excited to announce a brand new spring cleaning card! Designed in-house by a ServiceMonster employee, the new design features a bird looking skeptically at the reader, insinuating that it’s a good time to evaluate the cleanliness of their homes.

If you’re partial to our existing “It’s time for spring cleaning!” card, don’t worry – this new card design will be offered in addition to our pre-existing spring flowers card.

As always, regardless of what spring cleaning card you choose, your cards will be delivered to your customers just as though they were wedding invitations or birth announcements (no bulk mailing!).

The envelopes will feature the customers’ name (not “Current Resident”) and address, your return address, and a first-class stamp.

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If any of your cards are returned, they will be sent back to you so that you can update your records.

Encourage your customers to call you for a season-welcoming deep clean with our spring cleaning FillMySchedule cards!

If you would like someone to contact you to help set up your campaign(s), please fill out the form below:

new-spring-fms-card-blog

We’re excited to announce a brand new spring cleaning card! Designed in-house by a ServiceMonster employee, the new design features a bird looking skeptically at the reader, insinuating that it’s a good time to evaluate the cleanliness of their homes. If you’re partial to our existing “It’s time for spring cleaning!” card, don’t worry – […]

9 Ways to Prospect Effectively

Prospects turn into leads and leads turn into sales, which means that without prospects, it’s hard for your business to grow. For prospecting to be effective, it should be done on a regular basis (ideally daily!), and it can require a bit of research. Equally as important as prospecting every day is making sure that you’re targeting people who are already likely to use your services. This way you’ll be getting the most bang for your buck, so to speak, and maximizing your time.

However, how do you build a list with those constraints? You not only have to prospect all the time, but you also have to vet people, too?

It can seem overwhelming at first. With this in mind, we’ve brainstormed nine ways you can get started finding prospects that will be the most likely to buy.

Referrals

Encouraging referrals is a good way to elicit customers that meet your standards, because clients that are referred from existing customers tend to be good overall fits for your business. When you receive a referral, be sure to thank your referral source and follow up with the referral as soon as you can.

1. After completing a job, send the customer a thank you card to let them know that you appreciate their business. To add referral potential, include a refer-a-friend deal. Something along the lines of, “If you loved the cleaning we provided you, share it! If you and a friend schedule a service within the next three months, both of you will receive 20% off our regular prices.”

2. If you use the FillMySchedule program, ask about Bottomless Business Cards. We’ll print up to three business-card-size inserts (per card) for you, for only $.28 per FMS card. Include your refer-a-friend deal on each insert, so your customers can hand out your information (and a great discount!) to three of their friends or neighbors.

3. If you get leads from a service like HomeAdvisor or Angie’s List, take the email addresses you receive (as long as they are genuine), along with names, and create a new account in ServiceMonster for each lead, marking their account type as prospect. In the future you can use the DIY Marketing tools in ServiceMonster to pull the list of all your prospects and market to them specifically.

4. Team up with a local real estate agent, contractor, or another individual or company in your town that sells something that would complement your services. If you partner with a high-volume realtor, for example, they could potentially send you a large number of their own clients who recently bought or sold homes that need cleaning.

Targeting Neighbors

Neighbors pay attention when the house down the street has some work done, so use this to your advantage!

5. Target the neighbors around a job you recently completed by mailing out a postcard to those households. On the postcard, include something like, “We just did work at your neighbor’s house,” include your customers’ address or their last name for reference, and encourage the recipient to ask their neighbor how you did.

6. Be sure to always carry your business cards on you. After completing a job, leave your cards on the doorstep of the surrounding houses.

Community Involvement (Online and Offline)

Name recognition is an essential part of marketing your business – people have to hear about you before they can consider hiring you!

7. Get involved in your local community by sponsoring events, participating in local groups and activities, posting your business card on local bulletin boards, and doing anything else you can think of that gets your business in front of people in a positive way.

8. Stay active on social media. Building momentum on social media can be a slow process, but if you post relevant content regularly, you can expect your follower count to grow. Social media provides the perfect platform for interacting and developing rapport between you and potential prospects, and it’s another way for them to contact you for more information or to schedule a cleaning! Be careful not to spread yourself too thin, though – especially if you’re just starting out on social media. Choose one or two platforms where your customers seem to hang out the most (Facebook and Twitter, for instance), and post on a consistent basis. Offer sales and/or contests occasionally to give people more of an incentive to schedule a cleaning.

Retain

It’s much cheaper to retain current customers than to go out and find new ones.

9. Focus on keeping the ones you’ve got! ServiceMonster’s FillMySchedule program helps you do just that, by encouraging repeat business through the use of high-quality direct mail cards. The program starts off with a thank you card, mailed to the customer after you finish a job for them. Then, every three months after that, FillMySchedule follows up with a specially-crafted message to remind them how long it’s been since their last cleaning, that you’re available to help, and that you offer other services that might interest them.

In conclusion…

If you’re interested in growing your business, it’s important to get in the routine of prospecting on a regular basis. Try one, two, or a combination of these suggestions, and be sure to mix it up every now and then to ensure you’re covering all your bases. The more active you are at prospecting, the more memorable your business will be for a greater number of people, and the higher-quality the leads you bring in will be. Now get out there and start building your prospect list!

 

Photo Credit: Edith Soto

binoculars-blog

Prospects turn into leads and leads turn into sales, which means that without prospects, it’s hard for your business to grow. For prospecting to be effective, it should be done on a regular basis (ideally daily!), and it can require a bit of research. Equally as important as prospecting every day is making sure that […]

Set Up Your Spring FillMySchedule Campaign Today!

The weather will be warming up in the coming months, which makes it hard for people to resist opening up their windows to let some fresh air in. It’s also a popular time for people to turn their attention to their home, to sort through clutter and begin deep cleaning.

But don’t make the mistake of waiting for your clients to call you. People often need a gentle reminder, and a great way to motivate your customers to call you for their spring cleaning needs is to send out FillMySchedule spring cleaning cards! The cards act as a friendly reminder that it’s time to schedule an appointment to get the house all spic and span for the coming summer season.

FillMySchedule cards are not junk mail. The tent-fold, heavy cardstock cards arrive in your customer’s mailbox in an envelope addressed directly to them, with your businesses’ return address listed and a first-class stamp. FillMySchedule statistics have proven time and time again that people are much more likely to be engaged and thoroughly read mail that comes addressed to them personally, versus advertisements and other things that come addressed to “Current Owner,” or “Current Tenant.”

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Why waste your marketing budget on mailers that go straight from the mailbox into the recycle bin? FillMySchedule cards get attention from customers, which helps you get the most bang for your marketing buck.

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Write up your own message for the inside of the cards, or, if you’d prefer, choose our pre-formatted message, which we can customize to suit your business. And sending out cards is easy: generate a list of recipients in your account, click “Approve,” and we will take care of everything else!

If any of your cards are returned, they will be mailed back to you so you can update your records. In addition, you’ll have the ability to track results like return on investment, so you have direct proof of whether or not the program is working for you.

Spring cleaning cards help give your business a boost following the slow season, and the fact that you took the time to reach out to your customers individually will make an impact on them.

Get a head start on the season and order your FillMySchedule cards today. Send us an email at support@principalfocus.com or give us a call at 888-901-3300 and we’ll be happy to assist you!

If you’re not already a FillMySchedule customer, one of our representatives can help you set it up in time to take advantage of the season. The FillMySchedule program can also be used to send out thank you and reminder cards – don’t miss out on one of the easiest, most effective steps you can take in bettering your marketing.

Make sure your customers feel valued and remembered, while at the same time filling your schedule! Call us or send us an email today to learn more.

spring-cleaning-postcard-blog

The weather will be warming up in the coming months, which makes it hard for people to resist opening up their windows to let some fresh air in. It’s also a popular time for people to turn their attention to their home, to sort through clutter and begin deep cleaning. But don’t make the mistake […]

Real Cleaners: J Young from Northwest Professional Services

It’s no secret that there are a myriad of ways to use ServiceMonster, depending on your business model, your needs, and your personal preferences. One of the features that consistently gets rave reviews and impressive results for customers who use it is our FillMySchedule program. The average ROI is about 800%, and some businesses earn over 2000% ROI!

Last month we visited a local customer of ours, Northwest Professional Services, and talked with General Manager J Young about the impact that FillMySchedule has had on their business in the 3+ years they’ve been using the program.

To learn what their transition to ServiceMonster was like, what aspects they like most about FillMySchedule, and whether or not they think the program is a worthwhile investment, check out the video below!


Thank you for your time, J!

If you’re interested in learning more about ServiceMonster, request a free demo by clicking here. Also, be sure to check out some of the comments from our happy customers!

j-young-screengrab-blog

It’s no secret that there are a myriad of ways to use ServiceMonster, depending on your business model, your needs, and your personal preferences. One of the features that consistently gets rave reviews and impressive results for customers who use it is our FillMySchedule program. The average ROI is about 800%, and some businesses earn […]

Resolve to Get More Jobs in 2016 with FillMySchedule

The new year is here, which means business owners are taking a step back, evaluating how the last 12 months treated them, and making plans for the next 12.

If you asked 50 cleaners what their goals are for 2016, you’d probably be hard-pressed to find someone that didn’t cite getting more jobs on the schedule as one of their new year’s resolutions: the busier your schedule is, the fuller your bank account is!

The only problem with resolving to grow your business is that it’s hard to figure out what that looks like. How do you go about getting more jobs? You don’t want to waste time and money on marketing that doesn’t work, but you also know that it can be hard to evolve if you’re not willing to try something new.

So what can you do to achieve your goal of growing your business?

First, work towards your resolution by breaking it down into simple and achievable steps. This will ensure that you’ll experience little victories along the way, which will keep you motivated for the long-haul. Growing your business is a long-term process that takes patience.

Second, keep in mind that it’s much easier to sell to your current customers than brand new ones. Your existing customers already trust you: they’ve already hired you (at least once), and you performed the service(s) they paid you to do. In a perfect world, all these individuals would automatically schedule additional services you with in the near future, but that isn’t always the case.

Marketing to your customers is the key to growing your business in the new year – but not just any kind of marketing. Marketing with a personal touch that comes across as a gentle nudge as opposed to a hard sell can be more effective at getting jobs on your schedule than you might imagine. It’s why so many people have come to love our FillMySchedule (FMS) program!

FMS is a series of personalized thank you, “here to help,” and reminder cards that work to slowly build a connection with each and every one of your customers… and the best part is, you don’t have to worry about a thing because it’s fully automated.

FillMySchedule starts with a simple post-job thank you note, then follows up every three months with specially-crafted messages to inform customers of additional services you provide that they might not be aware of.

After a while, the messages shift to focus on how long it’s been since you last visited them, and how much dirt and grime has likely accumulated since then.

The cards arrive in personally-addressed envelopes, which makes them much more likely to be opened and read versus a generic mass mailing.

FMS isn’t an aggressive sales tactic. Really, you’ve already sold the recipients! FMS is meant to simply remind customers that you’re there, that you appreciate their business, and that you might offer a couple other services that may interest them.

The program even automatically tracks when customers you’ve sent cards to book new jobs, so you’re able to continually keep an eye on your return on investment (and, as we mentioned above, celebrate your little victories along the way!).

FMS can help you achieve your new year’s resolution of growing your business, and it’s guaranteed to succeed! With an ROI of over 800% for sent FMS cards, the important question is: are you ready for a full schedule?

To speak with an FMS specialist, give us a call at 888-901-3300, or send an email to support@principalfocus.com!

The new year is here, which means business owners are taking a step back, evaluating how the last 12 months treated them, and making plans for the next 12. If you asked 50 cleaners what their goals are for 2016, you’d probably be hard-pressed to find someone that didn’t cite getting more jobs on the […]

It’s Time to Order Holiday Cards!

We’re happy to announce that we’re once again offering holiday cards this year! Keep your company at the top of your customers’ minds by sending them a high-quality, festive card to let them know you appreciate their business.

There are many benefits to sending out holidays cards. Here are a few:

1. Be there when they need you. Everyone gets busy this time of year. Make sure your customers know you’re there for them — even during the hectic holiday season!

2. Give your slow season a boost. People are likely to hang on to the card through the end of the year, so when holiday activities wind down and they notice their carpet is stained from the season, they know who to call!

3. Built rapport. Your customers won’t expect to receive a holiday card from their carpet cleaner, so it will make a lasting impression on them. They will be flattered that you thought of them, and your gesture will strengthen the relationship between you and your customers. In our increasingly-digital world, people appreciate receiving printed holiday cards more than ever before!

Here are the six card designs that are available:

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The cards are professional quality, and ServiceMonster will print, stuff, seal, stamp, and send them on your behalf… all for just $1.30 a card! Simply choose your preferred design from our six options, tell us what you would like the inside of the card to say (pick from our pre-written messages or create your own content), confirm who you’d like the cards sent to… and we’ll take care of the rest. We built the FillMySchedule program to be hands-off for you: we know you have your hands full with many other things!

It takes less than $1.50 per customer to ensure that your clientele remain yours — a small price to pay! Order today.

If you approve your cards by November 20th, we guarantee that they’ll ship by December 7th! Order online, by email, or give us a call at 888-901-3300.

We’re happy to announce that we’re once again offering holiday cards this year! Keep your company at the top of your customers’ minds by sending them a high-quality, festive card to let them know you appreciate their business. There are many benefits to sending out holidays cards. Here are a few: 1. Be there when […]

The Science of FillMySchedule: Top Content

As an entrepreneur, we know that you love things that make your life easier. Hopefully you take advantage of our FillMySchedule (FMS) program, because it does just that! Did you know, though, that you have a whole entire section of the cards that you might not be using to full capacity? If you haven’t added Top Content yet, you’re missing out on a valuable opportunity to grab your customer’s attention. Let’s start from the beginning though.

What is FMS?

The FillMySchedule program helps you retain your customers — which equals more jobs for you! How does it work, you ask? We send thank you and reminder cards to you clients for you. They arrive in a stamped envelope, addressed directly to your customer.

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Our clients enjoy an average of 800% or higher ROI on the cards they send out. Why is that? It boils down to one thing: Clients like to feel appreciated. When choosing a carpet cleaner they are presented with many different options, so they respond positively when they feel like they made the right decision. A sealed thank you note shows them that you appreciate their business, and it does a much better job at building a sincere rapport than a ‘salesy’ postcard that will likely end up in the trash.

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There are multiple ways to customize the FMS program to best suit your customers and your business’ needs. One is by targeting. Targeting allows you to focus on a specific subset of your customer base (like your best clients, for instance), so you aren’t spending marketing dollars to book jobs with low-paying customers.

Even better, though, is Top Content. A tent-fold card gives you more real estate than a postcard does, so why not take advantage of it and include additional messaging to your clients? Using the top half of the inside of the card, you can now add any content that’s relative to your business. This can include:

* Referral program information

* Specials you’re running

* Your logo

* Before and after photos

* A list of your services

* …and pretty much anything else you can think of!

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Additionally, keep in mind that if you add specific Top Content, like a discount for pet messes for instance, it can be a helpful way to manage leads. Simply ask your customer what prompted them to book the job, and if they mention the pet messes discount (and that’s the only place you’ve advertised it), then you can be sure that their business is a direct result of the card.

Top Content is printed by us on your cards using the content you provide. Once it’s ready to go, simply navigate to your FMS tab to view the preview.

At $0.10 extra per card… can you afford NOT to use Top Content? With detailed tracking and reporting, FMS turns your marketing into a science. Run your campaign and watch the ROI go up!

If you’d like to learn more about Top Content, or add it to your current campaign, give Support a call at 888.901.3300!

 

 

As an entrepreneur, we know that you love things that make your life easier. Hopefully you take advantage of our FillMySchedule (FMS) program, because it does just that! Did you know, though, that you have a whole entire section of the cards that you might not be using to full capacity? If you haven’t added Top […]