Whitepapers

9 Ways to Prospect Effectively

Prospects turn into leads and leads turn into sales, which means that without prospects, it’s hard for your business to grow. For prospecting to be effective, it should be done on a regular basis (ideally daily!), and it can require a bit of research. Equally…

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Top 10 Most-Read ServiceMonster Blog Posts of 2015

Yes, we’re already more than a month into 2016, but we thought we’d give 2015 one final goodbye by compiling a list of our top 10 most-read blog posts of 2015. Some are recently-written, and some date as far back as 2012 – but all are…

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Whitepaper: How to Get the Most Out of Lead Capture Forms

With the recent release of ServiceMonster WebForms, you might have some questions about the best way to go about using them for your own business. There are a few key ways to ensure that you’re deriving the most value possible from lead capture forms. In our…

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Whitepaper: 5 Common Misunderstandings About SEO

Everyone seems to have an opinion on what ‘good’ SEO looks like these days, and many times the advice is misguided, misleading, or simply dishonest. SEO is complex, and that makes it challenging to recognize the good strategies from the bad. There are a few…

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Whitepaper: 10 Free Design and Marketing Tools for Cleaners

Professional marketing materials make a huge impact on potential customers. Unfortunately, they can also be costly and time-consuming to develop… if you’re not using the right tools! There are actually numerous free design tools online that are easy to use and have the ability to…

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Whitepaper: Marketing Options to Help You Power Through the Slow Season

The slow season can be a challenging time of year for cleaners. Although some view it as a great opportunity to take a long vacation or enjoy some time off with family at home, many others would prefer to maintain the same level of business…

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Whitepaper: 5 Essential Elements of a Cleaning Business Website

In this day and age, the vast majority of small businesses realize the importance of having a website – and the relevance is magnified for local businesses. The chances of a potential customer searching online for their city name plus “cleaning” is much greater than…

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