Marketing

Top 8 YouTube SEO Strategies

It takes planning and effort to make YouTube videos, so you want to do all you can to ensure that your videos get maximum exposure. When it comes to YouTube, there are two main components to SEO optimization: video content and user engagement. With that…

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Effective Social Strategies for Service Businesses: (6) Case Studies

This is part 6 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies Here are a few good examples of how we and…

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Effective Social Strategies for Service Businesses: (5) Using Facebook

This is part 5 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies Business Pages STOP INVITING ANYONE AND EVERYONE TO LIKE YOUR…

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Effective Social Strategies for Service Businesses: (4) 7 Social Strategies

This is part 4 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies STRATEGY: Bad Having a bad social strategy is worse than…

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Effective Social Strategies for Service Businesses: (3) Social Platforms Overview

This is part 3 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies Pokémon Go So it seems like the Pokémon Go media…

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Effective Social Strategies for Service Businesses: (2) Concepts

This is part 2 in a series on social media for service businesses. The full series is: 1. Introduction 2. Concepts 3. Social Platforms Overview 4. 7 Social Strategies 5. Using Facebook 6. Case Studies Channels I like to think of all of your media…

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Effective Social Strategies for Service Businesses: (1) Introduction

Greetings business owners! My name is Joe Kowalski, and I’m the CEO of the CRM ServiceMonster. I’ll start with: I have nothing to sell you in this space. I don’t believe in buying social media maintenance services. We do not offer them. We do all…

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6 Tips for Taking Amazing Before and After Cleaning Photos on Your Phone

Why is it important to put effort into your before and after photos? Because these photos directly correlate to jobs scheduled. Before and after photos act as proof to customers and prospects that you’ll be able to accomplish what you say you will, because they…

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Overview: Instagram Stories

Originally created as a way to share snapshots from your daily life as they happen, over time Instagram has morphed into a more curated sharing platform. Here are some things to keep in mind when it comes to using Instagram Stories for your business: Share…

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Top 8 Key Performance Indicators: Business by the Numbers

Key Performance Indicators (KPIs) are numbers you can use to make smarter business decisions. With KPIs, you can flag areas of growth potential, fix issues before they become problems, and generally gain a greater level of insight into your business. KPIs are important with or…

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