Whitepapers

Why Social Media Engagement Matters

As you’ve heard us say many times before, social media is your best friend when it comes to marketing your service business. Facebook gives you affordable and highly effective advertising options, with Instagram advertising included automatically. The goal of this kind of social media advertising is to show potential customers your business/product in a space …

Why Social Media Engagement Matters Read More »

9 Ways to Prospect Effectively

binoculars-blog

Prospects turn into leads and leads turn into sales, which means that without prospects, it’s hard for your business to grow. For prospecting to be effective, it should be done on a regular basis (ideally daily!), and it can require a bit of research. Equally as important as prospecting every day is making sure that …

9 Ways to Prospect Effectively Read More »

Whitepaper: 5 Common Misunderstandings About SEO

seo-scrabble

Everyone seems to have an opinion on what ‘good’ SEO looks like these days, and many times the advice is misguided, misleading, or simply dishonest. SEO is complex, and that makes it challenging to recognize the good strategies from the bad. There are a few delusions in particular that we hear frequently, and, unfortunately, these …

Whitepaper: 5 Common Misunderstandings About SEO Read More »

Whitepaper: 10 Free Design and Marketing Tools for Cleaners

markers-pens-pencils-and-paint-brushes

Professional marketing materials make a huge impact on potential customers. Unfortunately, they can also be costly and time-consuming to develop… if you’re not using the right tools! There are actually numerous free design tools online that are easy to use and have the ability to produce high-quality designs and marketing pieces. To help you out, …

Whitepaper: 10 Free Design and Marketing Tools for Cleaners Read More »

Whitepaper: Marketing Options to Help You Power Through the Slow Season

hope-is-a-crocus

The slow season can be a challenging time of year for cleaners. Although some view it as a great opportunity to take a long vacation or enjoy some time off with family at home, many others would prefer to maintain the same level of business that they experience throughout the rest of the year. However, …

Whitepaper: Marketing Options to Help You Power Through the Slow Season Read More »

Whitepaper: 5 Essential Elements of a Cleaning Business Website

featuredimg

In this day and age, the vast majority of small businesses realize the importance of having a website – and the relevance is magnified for local businesses. The chances of a potential customer searching online for their city name plus “cleaning” is much greater than them pulling out their yellow pages book that’s (most likely) …

Whitepaper: 5 Essential Elements of a Cleaning Business Website Read More »