Are you interested in getting more online reviews for your business? Of course you are. Reviews not only help to improve your company’s ranking in search engines, they prove to others that you’re a credible and trustworthy business.
As a business owner, you already know that reviews are crucial. However, just because you know that they’re important doesn’t mean they’re easy to get. Even if the vast majority of your customers have nothing but warm and fuzzy feelings towards you, it can still be challenging to get them to write a review. The fact of the matter is, the people who’ve had negative experiences are far more likely to write a review in anger, than a happy customer who got what they paid for.
So what is a business owner to do?
Read on to learn a simple ‘hack’ you can do in your email(s) following a job to not only solicit reviews – but solicit positive ones, at that!
Step 1) After you complete a job, send out an email follow-up to your customer. (Tip: This is easy to do in ServiceMonster 6 using the Email Templates marketing feature. Build out a new email template with your company logo, website, social media links, and other contact information. Thank the customer for the opportunity to service them and mention that’d you appreciate a review of the services you provided.)
Step 2) In the email template, include the option for people to select a star rating for the services they received… 1 being the worst, and 5 being the best.
If a customer was for some reason unhappy with your services, you certainly wouldn’t want to encourage them to leave a review on your company’s Facebook Page, or on Google. You would, however, want them to feel heard, and you would want feedback as to what went wrong. How can you accomplish this? Here’s where the sneaky part comes in!
Step 3) Link the “5” star review (and the “4” too, if you’d like) to whatever review platform you’d like to gather reviews on – whether that be Facebook, Google, Yelp, Groupon, Angie’s List, or something else.
Step 4) Link the “1,” 2,” and “3” star reviews to a contact page on your website where they can privately vent (privately being the keyword, here). Be sure that responses from this form are going to a place where someone in your company will see them and be able to respond in a timely fashion.
By prominently displaying the star ratings in your email and strategically linking them, you not only give your number of reviews a boost, but you also control where the ratings are published – all while making your customers feel heard, regardless of if they had a positive or a negative experience.
We hope you try out this simple ‘hack,’ and that you find success with it!