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How to Make a Marketing Plan
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ServiceMonster Blog
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The Executive’s Guide to Carpet Cleaning Part III: Branding Branding, Part III: Creating a Marketing Plan Creating a Marketing Plan In order to design a marketing strategy that you can feel confident in, you must understand your demographic. How many potential customers are in your service area? When it comes to the services you offer, [...]
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101 Ways to Advertise, Promote and Sell a Carpet C...
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Kleen Kuip Blog
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Tracking calls: Never give up on an estimate or proposal that you’ve given without calling the customer back and asking for the job again or asking why she did not use your company. You will book many jobs that you wouldn’t have otherwise and will find out valuable information from those who don’t use your [...]
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3 Tips Every Fine Fabric Restoration Specialist Mu...
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Jim P: Jim's Clean Chat
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The training and experience needed to be a Fine Fabric Restoration Specialist exceeds the scope of what can be covered briefly here. However, to at least understand what you need to know, always remember these three things: Inspect Act Fast Understand the Differences For complete article, please visit… http://www.ecleanadvisor.com/public/879.cfm
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How to Build Your Brand
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ServiceMonster Blog
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The Executive’s Guide to Carpet Cleaning Part III: Branding Branding, Part II: Building Your Brand I like to break marketing down into two distinct categories: prospecting and client retention. While the purpose of prospecting is to find new clients, and the purpose of client retention is to keep your current clients, you can accomplish both [...]
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The Secret to Keeping Those New Year’s Resolutions
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ServiceMonster Blog
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ServiceMonster Journal: The Secret to Keeping Those New Year’s Resolutions As we walk into 2012, we all have resolutions—to spend more time with our families, cut down on stress, get more organized or maybe just eat fewer doughnuts. However, though we may yearn to change, bad habits and unproductive patterns can have a strong hold [...]
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How do YOU clean baseboards?
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Kleen Kuip Blog
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Rabbit-3 two speed (200-300rpm) multi-tasking floor Machine The benefits are: Spray buff vinyl floors Cleans Carpet Cleans BASEBOARDS Cleans Grout Handle is removable so it will fit into a small car It has a built-in Splash guard With an extra 40lb weight it will strip floors third of the time With extra 2 x 40lb [...]
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Carpets make a comeback
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Kleen Kuip Blog
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Take that hardwood: Carpets make rooms feel warmer and reduce noise, say designers…Go for rich colours, bold patterns and luxurious textures. After years of being ripped out and kicked to the curb, carpet is making a comeback. And not just the neutral-toned carpets of recent years, but ones that are boldly coloured or patterned. The [...]
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101 Ways to Advertise, Promote and Sell a Carpet C...
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Kleen Kuip Blog
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Customer lists: A complete and up-to-date file should be kept on each past customer to determine buying patterns, etc. and to be used to solicit additional work during the year. Customer lists can be kept on a computer program if you use a computer or on a 3″ x 5″ index card and kept in [...]
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How to Pull Off a Rebrand
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ServiceMonster Blog
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The Executive’s Guide to Carpet Cleaning Part III: Branding Advanced Concepts: Rebranding As an established business, you already have a brand–one that you have spent time and money building in your community. But you’re not same person as you were when you started your business. For that matter, your business has probably changed a lot [...]
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Can Your Employees Steer the Boat?
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Clean Wiki
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Some business owners find themselves like a captain who can never take time off. He hasn't clearly defined the course the ship will take, so they don't know where to steer. This business owner/ captain has to
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ServiceMonster Mobile 2.0–Free Trial!
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ServiceMonster Blog
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Curious about ServiceMonster? Our new mobile version runs on iPads, iPhones, Androids, Tablets, BlackBerrys and Windows 7 phones. It has all the features of ServiceMonster that you would want in the field, so that service technicians can use it to organize their businesses in the van, on the job–wherever they need to be. To try ServiceMonster [...]
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ServiceMonster Mobile 2.0 is here!
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ServiceMonster Blog
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We’re excited to announce the launch of our new mobile application, ServiceMonster Mobile 2.0. “ServiceMonster Mobile 2.0 works on all touch-screen devices,” said Principal Focus CEO Joe Kowalski. “It has all the features of ServiceMonster that you would want in the field, so that service techs can use it to organize their businesses in the [...]
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Wanted! Carpet & Upholstery Cleaning Technician
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Kleen Kuip Blog
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Wanted! Carpet & Upholstery Cleaning Technician We are looking for sub-contractors who are trying to fill their schedules with extra work. Positions are currently available in the downtown Toronto area, and we are available for various time slots (full-time, part-time, day, evening, and/or weekend). We can provide you with a very stable, 12 month a [...]
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101 Ways to Advertise, Promote and Sell a Carpet C...
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Kleen Kuip Blog
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Weekly meetings: Helps keep you and your employees focused on what is being done properly and what is not and provides an opportunity to boost morale, give suggestions on how to increase sales, etc. Employee training: Proper employee training in the following areas will increase customer satisfaction and total receipts per job while decreasing customer [...]
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101 Ways to Advertise, Promote and Sell a Carpet C...
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Kleen Kuip Blog
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101 Ways to Advertise, Promote and Sell a Carpet Cleaning Service is intended to be used as a guide to help in your efforts to establish a comprehensive and coordinated marketing plan for your specific business and has been directed toward specifically promoting carpet cleaning and related services. This “guide” provides over 100 ways and [...]
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TOP TEN List Idea #9- Travel smarter.
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Mikey's Blog
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TOP TEN List Idea #9- Travel smarter. Posted on 17 January 2012. Tags: calculate expenses, cleaning pricing profit, cost analysis, discounts, economy, efficiency, forward scheduling, fuel costs, increase sales, neighborhood sales, production, traffic laws, vehicle Last week we started my “TOP TEN Smart Ways To Make More Money On Each Job” (MMM) with the deceptively obvious [...]
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Not All Upholstery Is Worth Cleaning!
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Jim P: Jim's Clean Chat
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(Don’t Waste Time and Money on Cheap Furniture) I recently had a discussion with a lady who was preparing to have a sofa reupholstered. The old fabric was worn and faded, and surely not worth having cleaned. But neither did the lady want to replace the sofa. She rightly noted that the furniture itself was [...]
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Steve Jobs versus the Google Boys
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Jon-Don's SFS
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What Google, Apple, Facebook, Amazon, eBay, and Microsoft achieve over the next 5 years will have a HUGE affect on your company and your life. Bill shares insights from two new ground breaking books ...
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Get ahead of your competition!
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Kleen Kuip Blog
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Many carpet cleaners when challenged with a paint stain on carpet use incorrect removal products and make the stain worse or unable to remove or mess things up really badly. Paint spills can be oil or water (latex) based. You should know which type of paint before attempting removal. Technology has now made it very [...]
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2011′s TOP SIX articles!
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Jon-Don's SFS
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What reached out and grabbed our cleaner and restorer readers during 2011? This recap let's you know what our little "band of brothers" focused on last year. You STILL can act on any of these ideas. Just don't let 2012 leave you in its dust.
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TOP TEN List Idea #8: Get more efficient on the jo...
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Mikey's Blog
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TOP TEN List Idea #8: Get more efficient on the job. Posted on 24 January 2012. Tags: cleaning chemicals, cleaning equipment, cleaning methods, efficiency, increase sales, labels, On The Job, systems, time management, truck mount, vehicle Today’s tough economy means you gotta be smarter than ever in business. And you need to make MORE (not [...]
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Heat and Structural Drying
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Clean Wiki
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There are 1.67 septillion molecules in a water drop. Each molecule is "bonded" or "attracted" to all the other molecules. When a molecule escapes the "hold" that the drop of water has on it, you now have a single molecule, out in the air, which has ...
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“Breaking bread” brings your team together
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Mikey's Blog
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“Breaking bread” brings your team together Posted on 03 January 2012. Tags: carpet cleaning technician, community, emotions, employees, hiring, leadership, management, motivation, recognition, values Sooner or later most solo entrepreneurs will hire employees. Many later deeply regret it. So sad because it doesn’t have to be this way. Listen carefully here: People hire on with [...]
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“Oh, I Washed The Cushions Already!”
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Jim P: Jim's Clean Chat
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I am often contacted by cleaners who are frustrated when their customer washes a cushion cover (after removing it from the cushion foam) in the wash and expecting them to match the results on the body of the furniture. This is especially difficult with off white fabrics made from natural fibers Here are some of [...]
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Learn to Restore, Repair, Polish Terrazzo, Marble ...
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Kleen Kuip Blog
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CENTAUR Floor Machines Ltd 103 Denison St Markham ON Canada L3R 1B5 tel:905-475-5640 Email: info@centaurmachines.com Invites you to learn how to Restore, Repair, Polish Terrazzo, Marble & Granite floors. Hands-on training for: Jan-San dealers to gain knowledge about marble & terrazzo floor maintenance (and concrete) Carpet cleaners & Janitors who wish to get more work [...]
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Cheap synthetic rugs. What you need to know.
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Lisa W: The Rug Chick
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It used to be, about a decade ago, that if you wanted to buy a rug you went to a rug store. And odds are, you’d walk away with a wool rug. Wool is the best fiber on the planet for rugs. It’s strong, dyes up vividly, always washes up beautifully, and lasts and last [...]
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